A seminar discussing how to promote national brands in both domestic andforeign markets in the integration process was held in Hanoi onJune 9.

Addressing the function, jointly held by thedaily Tin Tuc (News) of the Vietnam News Agency (VNA) and Vinacafe BienHoa Joint Stock Company, VNA General Director Tran Mai Huong stressedthe significance of the promotion of Vietnam Vale, not only to thecountry but also to each enterprise, locality and citizen, especially inthe process of integration and globalisation.

According toDeputy Minister of Industry and Trade Nguyen Thanh Bien, the NationalBrand Programme-Vietnam Value, is being carried by the Government andaimed at promoting the country’s image while protecting domestic qualityand prestigious brand names.

It also looks to helpVietnamese enterprises to make a firm foothold in local market anddevelop their brand names, he said.

To achieve this,enterprises have to create high-quality products that meet the demand ofinternational markets, Bien stressed.

General Director PhamQuang Vu of Vinacafe Bien Hoa JSC, which was twice granted the nationalbrand name award, said the event was a good opportunity for his companyto show its responsibility in developing and protecting the nationalbrand.

Tin Tuc Editor-in-Chief Le Duy Truyen affirmed thatbuilding national brand names is an enduring process that attaches toeach enterprise’s operation.

Participants at theseminar also reviewed two years’ implementation of the National BrandProgramme./.