Workshop seeks to enhance Vietnamese handicrafts’ designs
The current consumer trends and taste for on the Japanese handicrafts market were shared at a recent workshop in Hanoi with the aim to help Vietnamese enterprises better their product designs.
The current consumer trends and taste for on the Japanese handicraftsmarket were shared at a recent workshop in Hanoi with the aim to helpVietnamese enterprises better their product designs.
The workshop was co-organised by the Ministry of Industry and Tradeand the ASEAN-Japan Centre for Trade, Investment and Tourism Promotion.
Speaking at the event, Shinji Yajima, aprestigious designer from the Japanese Design Institute, highlighted theimportance of products’ design, noting that this is a weak point ofVietnamese goods.
He suggested local handicraftmakers cooperate with foreign designers, including those from Japan, tostudy the market taste and renew products’ look.
Deputy head of the Trade Promotion Department Do Kim Lang acknowledgedthat most Vietnamese enterprises are only selling what they can make,without paying due attention to the specific demand of the Japanesemarket.
In 2014, Vietnam’s export turnover ofhandicraft products reached 759 million USD, of which the Japanesemarket accounted for 122.9 million USD.-VNA
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