Hanoi (VNA) – As many as 40,000 mom-and-pop stores nationwide havebeen digitalised thanks to the VinShop mobile app developed by Vietnam’sbiggest conglomerate Vingroup.

The Southeast Asian country is currently home to 1.4 million mom-and-pop shopsand over 9,000 traditional markets, which serve 85 percent of the consumptiondemand of local people. However, their out-of-date business operation couldaffect consumers’ shopping experience as well as the market development.

VinShop, the first in Vietnam to employ the Business to Business to Consumer(B2B2C) model, addresses inefficiencies in the supply chain by offering thousandsof traditional store owners a digital platform where they can order fast-movingconsumer goods from suppliers and vendors.
Shop-keepers can use the app to manage theirorders or make cashless payment through VinID Pay e-wallet. In the other words,VinShop helps turn brick-and-mortar shops into mini-markets without paying anyoperational cost.

Vingroup says its app will raise the income ofsmall shops by 10 million VND (432 USD) a month on average by making theiroperations more efficient and cutting costs.

VinShop began building its retail network in July 2019, aiming to connectmanufacturers and shops through the app, which includes purchase anddistribution functions. If its business strategies go on the right track,hundreds of thousands of shops will go digitalised in 2021.

This solution is expected to improve the efficiency of the entire supply chain,and help overcome current weaknesses in the distribution of products frommanufacturers to grocery stores, VinGroup said.

 “VinShopbenefits the whole market, from producers, retailers and consumers who haveopportunities to buy high-quality products at low costs”, according to retailspecialist Vu Vinh Phu./.