VIETRADE, Sendo helping stimulate farm produce demand amid COVID-19
The Vietnam Trade Promotion Agency (VIETRADE) at the Ministry of Industry and Trade (MoIT) and e-commerce platform Sendo.vn are helping businesses to sell farm produce online and promote digital transformation and the application of technology in trade activities.
Vice Director of VIETRADE Hoang Minh Chien (Photo: VNA)
Hanoi (VNA) - The Vietnam Trade Promotion Agency(VIETRADE) at the Ministry of Industry and Trade (MoIT) and e-commerce platformSendo.vn are helping businesses to sell farm produce online and promote digitaltransformation and the application of technology in trade activities.
Vice Director of VIETRADE Hoang Minh Chien revealed the joint effort ata programme officially launched by the two sides on March 10.
The agency is coordinating with domestic and foreign partners to support enterprisestackling the difficulties posed by COVID-19 via improving their abilities andestablishing strategic and sustainable consumption channels for products withpotential.
It has set up a “national programme of trade promotion” pavilion on Sendo.vn and anumber of other platforms to promote the consumption of farm products from HaiDuong province and products of potential from other localities around thecountry.
The pavilion focuses on helping localities facing difficulties in selling agriculturalproducts because of COVID-19, Chien said, adding that local authorities can registerwith VIETTRADE to receive information and implement associated activities.
In particular, the agency will coordinate with the departments of Industry andTrade and Agriculture and Rural Development in certain localities to help them promotetheir products through joining supply chains, applying e-commerce on domesticand international platforms, and building brands.
Since March 9, the programme to stimulate demand for farm produce launched by VIETRADE andSendo has helped promote the consumption of 6 tonnes of agriculturalproducts from Hai Duong, including cabbage, kohlrabi, tomatoes, and fruit, Chiensaid.
Focusing on Hanoi through Sendo, the programme is scheduled to take place in March. Accordingly, VIETRADE will help Sendo connect with suppliers ofhigh-quality and origin-certified farm produce in Hai Duong.
Apart from introducing high-quality products to consumers, the programmealso aims to raise public awareness, especially among farmers, cooperatives,and business households, about the requirements of customers in terms of productionand business, and improve e-commerce and the sustainable e-commerce skills of farmersand businesses./.
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Vice Director of VIETRADE Hoang Minh Chien (Photo: VNA) 
