Swiss travellers are known for their love of nature, environmental awareness, appreciation for local culture, and preference for meaningful and authentic experiences, characteristics that align perfectly with Vietnam’s tourism offerings.
During the 2025 Lunar New Year holiday (January 25 – February 2, 2025), Vietnam’s tourism welcomed an estimated 12.5 million domestic tourists, up 19% year-on-year. International arrivals also saw an average growth of 30%. Notably, eight cities and provinces recorded tourism revenue exceeding 1 trillion VND (approximately 39.5 million USD).
With over 78 million internet users and 73.3% of the population using social networks, Vietnam possesses an ideal environment to drive the development of a robust digital ecosystem and a thriving tourism technology sector.
Green transformation involves various matters, including developing green products, services, and tourism routes, to make Vietnam’s tourism offerings more attractive and innovative.
Travel between Vietnam and France has been promoted on the back of bilateral cooperative agreements and direct flights that help connect big cities and travel hubs of both sides, said Director of the Vietnam National Authority of Tourism Nguyen Trung Khanh at a recent seminar held in Paris to introduce French travel agents to Vietnam’s tourism potential and opportunities.
A seminar was held by the Vietnam - France Friendship Association of Hanoi on September 23 to seek ways for fostering tourism ties between the two countries.
The livable coastal city of Da Nang, the ancient town of Hoi An, and Phu Quoc island, are destinations considered by foreign experts to be must see attractions for international visitors to Vietnam.
The Ministry of Culture, Sports and Tourism has launched a project to promote the advantages of night services to diversify Vietnam’s tourism products.
Young Vietnamese music producer Masew, who achieved a record-breaking one billion views on YouTube, has released a new video to promote the country’s tourism.
The search volume for Vietnam's tourism via Google's market trend tracking tool grew 10%-25% between mid-March and early June, ranking 7th in the world and indicating a strong demand recovery.
Cultural tourism is a priority in Vietnam’s tourism development strategy and planning until 2020 with a vision to 2030 as it aims to attract more foreign visitors who are interested in exploring the local culture.
At the forum “Development of Vietnam's cultural tourism” that took place on April 14, Deputy Minister of Culture, Sports and Tourism Ta Quang Dong shared with the press about the development of Vietnam’s tourism through traditional culture.
A forum promoting Vietnam’s tourism in India was held in New Delhi on December 14 as the last activity of the Vietnam Days in India 2022 from December 12-14 on the occasion of the 50th founding anniversary of bilateral diplomatic ties.
Erina Hanawa from Japan was crowned Miss Tourism World 2022 at the beauty pageant’s finale held in Vinh Yen city, the northern province of Vinh Phuc, on December 10.
The volume of international searches for Vietnam’s tourism has surged by 50-70 percent, the fourth highest increase in the world, according to Google’s market trend tracker tool.
Facing numerous difficulties, yet firms agree that with the support from the government, ministries, authorities and localities, the upcoming opening of the whole tourism sector will create a “golden chance” for recovery.
