Vietnam’s renowned destinations, excellent tourism products and policies will be nudged closer to European friends under a programme held by the Vietnam National Administration of Tourism in collaboration with relevant parties from June 18-29.
An Bang beach is a famous destination in Hoi An. (Photo: vntrip)
Hanoi (VNA) – Vietnam’s renowned destinations, excellent tourismproducts and policies will be nudged closer to European friends under aprogramme held by the Vietnam National Administration of Tourism incollaboration with relevant parties from June 18-29.
The programme serves as a catalyst to lure more European tourists whilecreating venue for tourism enterprises to bolster cooperation. It is scheduledin Zurich (Switzerland), Munich (Germany), Vienna (Austria), Budapest (Hungary)and Prague (the Czech Republic).
Recently, Edelweiss, Switzerland’s leading leisure airline, announced that itwill open a direct air route connecting Zurich and Ho Chi Minh City. This isthe first direct flight between the two countries, aiming to reduce traveltimes and create impetus for bilateral tourism and trade development.
Vietnam’s renowned tourism hotspots have become increasingly alluring for Swissnationals. The carrier plans to bring 10,500 passengers to the Vietnamesesouthern hub every year. In 2017, Vietnam welcomed 32,000 Swiss arrivals andthe figure is expected to rise 10 percent every year thanks to the directflight.
The Czech Republic and Austria are potential markets for Vietnam’s tourism,therefore, it is crucial to focus more on promotion activities in thosecountries.
As Germany is deemed as a significant market, the Vietnamese tourism sectorshould accelerate marketing and promotion programmes to lure more Germantourists, particularly the introduction of the country’s visa policy for fivewestern European countries, including Germany.
From 2015, the Vietnamese Government decided to extend visa exemptions by anadditional year for tourists from the United Kingdom, France, Germany, Italyand Spain. The policy will last until 2020 to attract tourists from thosecountries.
Spurred by visa exemption policy and tourism promotion campaigns, number ofwestern European visitors to Vietnam surged rapidly.
In 2015, the country served 720,000 western European holiday-makers while thenumber increased to 1.5 million people in 2017.
In the first five months of this year, Vietnam welcomed 976,000 visitors fromEurope, a year-on-year increase of 11.8 percent. -VNA
As many as 250 representatives from 220 German and Austrian travel agencies are participating in a conference on tourism which opened in the central coastal city of Da Nang on April 21.
Vietnam Airlines attended the FITUR 2018 in Madrid, Spain, from January 17-19 to introduce its products and services as well as promoting Vietnam’s tourism to the international community.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
An Bang beach is a famous destination in Hoi An.
