Vietnam’s e-commerce is projected to continue booming in 2023 and developing firmly in the following years, aided by a series of growth drivers such as the wave of digital transformation, consumers’ trust, technological infrastructure, and favourable mechanisms and policies issued by the Government.
Hanoi (VNA) – Vietnam’s e-commerce isprojected to continue booming in 2023 and developing firmly in the following years, aided by a series of growth drivers such as the wave of digitaltransformation, consumers’ trust, technological infrastructure, andfavourable mechanisms and policies issued by the Government.
Boasting some 100 cross-border e-commerce platforms, Vietnamhas been ranked among the top five nations with regard to the sector’s growth of 20% a year by eMarketer. Last year, the country’s top four platforms – Shopee, Lazada,Tiki, and Sendo – generated 135 trillion VND (5.73 billion USD) in revenues.
Meanwhile, the scale of the country’s retail e-commercemarket was estimated to reach 16.4 billion USD last year, accounting for 7.5%of the country’s goods and service revenues. There were approximately 57-60million Vietnamese people shopping online, with their spending averaging 260-285 USD.
According to the White Book on Vietnamese E-Business 2022,up to 74.8% of Vietnamese internet users purchased goods and services online,with the most consumed commodities named apparel and cosmetics, household items,and technological and electronic devices.
Nguyen Thanh Hung from the Vietnam E-commerce Association (VECOM) assessed that the market sees extensive roomfor growth as it obtained significant attention from the Government for relatedinstitutions, policies, human resources training, and cashless payments.
Nguyen Thi Minh Huyen, Deputy Director of the Vietnam E-commerceand Digital Economy Agency, said the Government targets pushing the rate ofe-commerce in the country’s total retail to over 20%. The local retail market isnow worth some 250 billion USD.
Tran Trong Tuyen, General Director of Sapo Technology JSC,highlighted advantages of the Vietnamese market such as foreign capital inflows,domestic technology development, and a comprehensive and convenient e-commerceecosystem, among others. He also forecast a quick and firm growth for the sector in the time to come./.
Vietnam Airline on January 7 officially launched its ecommerce platforms VNAMAZING and VNAMALL as well as its Vietnam Airlines Gift Card, the first of their kinds in the domestic aviation sector.
Eighty-one percent of Vietnamese respondents considered online shopping to be integral to everyday life, according to a regional consumer study conducted by e-commerce platform Lazada in collaboration with Milieu Insight.
The scale of the domestic retail market is expected to increase from 142 billion USD at present to 350 billion USD by 2025, contributing 59% of the national GDP, according to the Ministry of Industry and Trade (MoIT).
The North-South Expressway project is scheduled for completion by 2030, aiming to establish the groundwork for Vietnam’s modern railway industry and stimulate regional economic development, positioning the country for a significant economic leap in the era of national rise.
The probe, initiated on June 11 following a petition by the US Coalition for Fair Trade in Hardwood Plywood, targets products classified under HS Code 4412 and 9403 imported from China, Indonesia and Vietnam.
Sun PhuQuoc Airways was born as a perfect piece in Sun Group’s strategic vision to build a premium ecosystem of tourism, entertainment, real estate, and aviation. With a pioneering ambition, Sun PhuQuoc Airways is not just an airline, but a symbol of connection – bringing the world to Phu Quoc and taking Phu Quoc to the world.
A key change in the draft decree is a provision requiring bank transfers for gold transactions valued at 20 million VND (765 USD) and above, to enhance transparency and verify customer identities.
In the first four months of 2025, trade turnover between Vietnam and Cambodia surpassed 3 billion USD, marking a 7% increase compared to the same period in 2024.
On June 19 alone, a total of 2,005 trucks completed customs clearance at Lang Son’s border gates — the highest single-day figure ever recorded in the province. Of these, 634 carried exports and 1,371 imports.
The OECD Economic Surveys: Vietnam 2025 report focuses on analysing the country’s macroeconomic fundamentals, the impact of international integration on attracting foreign investment and trade, and the country’s prospects for developing a low-carbon economy.
Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Outcomes of ABAC III will shape ABAC’s final policy recommendations to be submitted to the ABAC-APEC leaders’ dialogue, scheduled to take place in the Republic of Korea this November.
This is the second year the magazine has released the ranking, which is based on total revenue and key financial indicators of enterprises from seven countries in the region: Vietnam, Indonesia, Thailand, Malaysia, Singapore, the Philippines, and Cambodia.
At the summit, publishing, tech, and media sectors will discuss emerging trends, business models, and sustainable solutions for digital publishing development in Vietnam.
This year’s “Vietnam Goods Week” marks a significant milestone as it is being held simultaneously for the first time in four locations across Asia: Japan, Hong Kong (China), Cambodia, and Malaysia, from June 19 - 22.
Illustrative photo (Source: thoibaonganhang.vn) 
