Vietnamese products hold firm position in domestic market
Thanks to the campaign to encourage Vietnamese people to prioritise Vietnamese products, which has been carried out for years, and the stable quality of the products, made-in-Vietnam commodities have drawn increasing attention of consumers.
Shoppers at Big C Thang Long supermarket (Source: qdnd.vn)
Hanoi(VNA) – Thanks to the campaign to encourage Vietnamese people to prioritiseVietnamese products, which has been carried out for years, and the stablequality of the products, made-in-Vietnam commodities have drawn increasing attentionof consumers.
With the Lunar NewYear (Tet) is just around the corner, domestic supermarkets such as Mega Market, BigC, Hapro Mart, Saigon Co.op and Winmart have been filled with products for Tet, most of which are domestic.
According to Le ManhPhong, Managing Director of Big C & Go! in Hanoi and northern region underthe Central Retail Vietnam, Vietnamese products are making up over 90% of the totalproducts available in the supermarkets chain.
Bui Trung Chinh, Food Purchasing Manager forthe southern region at AEON Vietnam, said that the majority of products sold inthe supermarket are supplied by Vietnamese partners, with over 80% beingdomestic products.
Data from the Ministry of Industry andTrade (MoIT) showed that currently, Vietnamese products are occupying more than90% of space at domestic distribution facilities, and 60-96% of foreignsupermarkets in Vietnam. At traditional markets, the rate is at least 60%.
Particularly, since the COVID-19 pandemic broke out, 76% of Vietnamese consumers have said that they choose domestic products, especially thosewith trademark and high quality, it said.
Le Viet Nga, Vice Director of the DomesticMarket under the MoIT, said that the ministry and domestic firms have paidspecial attention to material zone to ensure the quality of products, while improvingthe design and packaging to meet the demands of consumers. At the same time,suppliers have focused on environmental issues and communications to draw moreconsumers, she said.
However, experts held that with theengagement in many free trade agreements, the nearly 100-million-strongVietnamese market is becoming an increasingly attractive destination forforeign commodities, which means fiercer competitions facing Vietnamese goods.
They advised domestic firms to raisetheir production capacity through the strengthening of science-technologies.
Nga said that in order to supportVietnamese firms to improve their competitiveness at the domestic market, the PrimeMinister has signed a decision on the development of the market in associationwith the campaign to encourage Vietnamese people to use Vietnamese products,with an aim to ensure Vietnamese strong products making up 85% of moderndistribution channels and over 80% in traditional channels./.
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Shoppers at Big C Thang Long supermarket (Source: qdnd.vn) 
