Vietnamese marketing campaign about nurses wins international award
A marketing and communication campaign called ‘Resilient Blossoms’ by the Hoan My Medical Corporation has won the excellence award from Hospital Management Asia in the Branding & Marketing Campaign category.
A marketing and communication campaign called ‘Resilient Blossoms’ by Hoan My Medical Corporation has won the excellence award from Hospital Management Asia (Photo courtesy of the corporation)
HCM City (VNS/VNA) - A marketing and communication campaigncalled ‘Resilient Blossoms’ by the Hoan My Medical Corporation has won theexcellence award from Hospital Management Asia in the Branding & MarketingCampaign category.
Le Ngoc Anh Phuong, marketing and communications director of the company, said:“We are proud and honoured to receive this award. It is an invaluable gift thathelps motivate nurses in the medical industry, which faced many greatchallenges even before the COVID-19 pandemic.
“Against all odds, nurses have sacrificed their own needs and time for theirfamilies in order to fulfil their responsibilities to the patient. Theyconsider the sick their relatives and the hospital their second home. Thisproject is a ‘thank you’ to the nurses who have quietly given us hope for thefuture.”
The campaign consisted of five film documentaries in which doctors, nurses andother medical staff at Hoan My narrate true stories about medical events, theirroutines, fears, concerns, and professional challenges, and they can be foundon the company’s YouTube channel and fan page.
A photo documentary book of the same name vividly describes the profession anddaily struggles of nurses.
The book is expected to be published in the first quarter of 2022 and gifted touniversities, colleges and nursing students.
The documentaries have so far attracted more than 1.2 million views, 450,000viewers and 4,400 positive comments on the fan page.
HMA is an annual event for hospital owners, C-level executives, directors andindustry leaders to exchange insights on healthcare management thinking, bestpractices and solutions.
This year HMA held its conference and awards ceremony online from September 14to 16./.
A 31-year-old female nurse who suffered anaphylactic shock after receiving a dose of the AstraZeneca COVID-19 vaccine on May 10 was taken off a ventilator in the Intensive Care Unit of the Da Nang General Hospital on Tuesday after recovering sufficiently.
Doctors of the National Children’s Hospital successfully conducted Transposition of the Great Arteries surgery, one of the most complicated heart operations, especially for new-borns, to save the life of four-day-old infant Quoc Thien after four hours.
FV Hospital in Ho Chi Minh City on July 29 began to administer the first shots under a COVID-19 vaccination drive for 5,000 French citizens and their family members in southern Vietnam, while the hospital’s volunteer teams are joining the vaccination campaign in the community as assigned by the municipal Health Department.
Thousands of medical workers have headed to Ho Chi Minh City and worked around the clock to help the southern hub win its battle against the country’s worst COVID-19 outbreak so far. Enduring dangers and hardship, they have carried on regardless, with a dogged determination that “we will return home when the pandemic is stamped out”.
Despite storm-related disruptions and flight delays, the organs were successfully transported via a combination of air and ground travel. All patients are currently stable and recovering well.
The patient, Tieu Viet But, born in 1970 and residing in Binh Tri commune, Binh Son district, the central province of Quang Ngai, was working aboard fishing vessel Qng – 95657TS when the incident occurred at 7:00 am.
All drugs entering hospitals must have a clear origin, so counterfeit drugs are only in the market, not in hospital, affirmed Minister of Health Dao Hong Lan.
To achieve its goal of becoming a developed nation by 2045, Vietnam is prioritising the integration of AI and digital tools into the training of future doctors, said Assoc. Prof. Dr. Nguyen Viet Nhung, Dean of Medicine at University of Medicine and Pharmacy, Vietnam National University (VNU) Hanoi.
Health experts called for collective disease prevention and integrated solutions to achieve zero dengue deaths in the country at an online talk show on June 14.
The PM called for closer, broader, and more effective cooperation with Vietnamese partners, guided by the principles of mutual benefit, joint efforts, shared outcomes, and common development, including promoting stronger public-private partnerships and collaboration with businesses.
Renowned for its expertise in complex surgeries, the hospital has attracted foreign patients seeking treatment for conditions such as kidney and urinary tract stones, urological and gastrointestinal cancers, and male reproductive disorders. Most procedures are performed using advanced techniques, including laparoscopy and robotic surgery. T
Leading Vietnamese companies specialising in respiratory and dermatological treatments, traditional medicine, immune support supplements, and functional foods will have an opportunity to connect with international distributors and secure export deals.
The project aimed to enable early detection and reduce the risk of dangerous complications, targeting patients with chronic diabetes, cardiovascular conditions and metabolic disorders.
A 2023 report by the Vietnam Health Economics Association estimated that the total cost of tobacco-related healthcare and economic losses reached 108 trillion VND (4.14 billion USD) annually – equivalent to 1.14% of GDP and five times higher than the budget revenue generated by the tobacco industry.
All eligible patients will receive surgical interventions and post-operative care in accordance with Vietnamese medical standards and global care protocols.
Medical screenings and surgical interventions for children with disabilities are being carried out at health centers across Dien Bien. So far this year, 242 children have been identified for diagnosis, treatment, surgery, and the provision of assistive devices.
The Red Journey has become the country’s largest and most effective blood donation campaign, leaving a strong impression on the national voluntary blood donation movement.
This case marks the ninth fetal cardiac intervention conducted in HCM City, and it was considered the most technically demanding to date due to the fetus’s extremely early gestational age and the severity of the condition as diagnosed with aortic atresia.
The groundbreaking ceremony took place one day after the VNVC Vaccine JS Company and Sanofi Group exchanged cooperation documents on vaccine production technology transfer under the witness of State President Luong Cuong and French President Emmanuel Macron.
Vietnam’s traditional medicine took centre stage at the International Congress Biopharm Nonclinical Development, BioNCiD 2025, held on May 25-26 in the Cuban city of Varadero, amid growing global interest in sustainable healthcare solutions.
Under the agreement, VNVC and Sanofi will gradually implement technology transfers to enable domestic production of several key Sanofi vaccines that are widely used in Vietnam. In addition, Sanofi will support VNVC in training human resources and quality management in vaccine research and manufacturing.
Despite the ongoing global circulation and unpredictable developments of SARS-CoV-2, the World Health Organisation (WHO) hasn’t issued new warnings about COVID-19, said the Ministry of Health.
A marketing and communication campaign called ‘Resilient Blossoms’ by Hoan My Medical Corporation has won the excellence award from Hospital Management Asia (Photo courtesy of the corporation) 
