Vietnamese, Indonesian firms announce joint venture partnership
The Gioi Di Dong JSC, a subsidiary of Mobile World Investment Corporation in Vietnam, has announced its cooperation with PT Erafone Artha Retailindo under Indonesia’s Erajaya Group to establish the joint venture PT Era Blue Elektronic (Era Blue).
Hanoi (VNA) – The Gioi Di Dong JSC, asubsidiary of Mobile World Investment Corporation in Vietnam, has announced its cooperation with PT Erafone Artha Retailindo under Indonesia’s ErajayaGroup to establish the joint venture PT Era Blue Elektronic (Era Blue).
The first Era Blue store is expected to open inJakarta in mid-2020, creating a breakthrough in the local electronics retailmarket.
Era Blue stores will carry the latest and bestproducts from well-known consumer electronics brands in a welcoming, modernenvironment.
The consumer experience is further elevated by combiningthe best of digital innovation with cutting-edge retail execution and visualmerchandising standards, to provide a memorable and seamless shoppingexperience.
“We arehonoured to enter into a joint venture with The Gioi Di Dong, a renowned andleading player in the consumer electronics industry in Vietnam,” said BudiartoHalim, President Director of Erafone.
“Their innovation and expansion strategy fit well withour vision to be the leader in this sector. This partnership also is a naturalextension of our strong network of retail brands in the gadget space. I believewe could complement each other in realising the vision to be the leading retailbrand in the consumer electronics sector.”
Nguyen Duc Tai, Chairman of the Board of The Gioi DiDong, expressed his belief that the cooperation will empower the Era Blue jointventure soon to become the No.1 and most trusted consumer electronics retailerin Indonesia.
This strategic partnership will bring multiple valuesto both Erafone and The Gioi Di Dong, he noted./.
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Illustrative image (Source: thegioididong) 
