Vietnamese footwear maker Biti’s opens first store in Cambodia
The Binh Tien Imex Corp., Pte., Ltd (Biti’s) on September 7 launched its first official store in Phnom Penh, Cambodia, marking its official presence on the market.
At the opening ceremony of Biti's first official store in Phnom Penh (Photo: VNA)
PhnomPenh (VNA) – The Binh Tien Imex Corp., Pte., Ltd (Biti’s) onSeptember 7 launched its first official store in Phnom Penh, Cambodia, markingits official presence on the market.
Asone of the Vietnamese high quality brands, Biti’s has introduced its productsin Cambodia since the 2000s through a local distributor and won localcustomers’ trust.
Togetherwith the opening of the store, the firm also launched its subsidiary Biti’sCambodia.
Addressingthe opening ceremony, which was attended by Vietnamese Ambassador to CambodiaVu Quang Minh, Cambodian Under-Secretary of State of the Ministry of CommerceSam Sereirath, thanked Biti’s for expanding its business in the Cambodianmarket.
Withan average economic growth of 7 percent annually, Cambodia is a developingcountry with increasing demands for all kinds of goods, he stated.
ViceDirector of Biti’s Cambodia Tran Kim Hanh said that from October 2019, Biti’sproducts will be available in Aeon Mall supermarkets in Cambodia, while moreretail shops of the company will be opened in Phnom Penh.
Hanhpointed out that competition from Thai and Chinese goods is one of the majorchallenges for Biti’s in the market, but showing her confidence that with itshigh quality products, Biti’s has high competitiveness.
Currently,Biti’s has more than 8,200 workers at its four factories and seven subsidiariesalong with 173 showrooms and more than 1,000 distributors over 63 localitiesacross Vietnam.
Eachyear, it provides more than 20 million products to the market.-VNA
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At the opening ceremony of Biti's first official store in Phnom Penh (Photo: VNA) 
