A face mask production line at Vinatex. Many Vietnamese brands have affirmed their reputation amid COVID-19. (Photo: hanoimoi.vn) Hanoi (VNS/VNA) - Vietnamese brands are expected to shine in theglobal supply chain, said Minister of Industry and Trade (MoIT) Tran Tuan Anhin a letter of congratulations to the country’s business community on Vietnam BrandDay.
Prime Minister Nguyen Xuan Phuc in 2008 agreed to mark April 20 every year as VietnamBrand Day, with an aim to honour and promote the nation’s brand and image inthe context of international economic integration.
However, the ministry and the National Brand Council decided not to hold thecommemorative activities this year due to the COVID-19 pandemic.
Anh in the letter said that the country has maintained high and sustainableeconomic growth. Last year, Vietnam achieved impressive GDP growth of 7.02 percent,surpassing the set target by the National Assembly and bringing the economyscale to more than 262 billion USD – the highest level so far.
The achievement was partly attributed by the Vietnamese business community tobuild brands and reputation for the country’s goods and services to theregional and global levels.
However, the novel coronavirus outbreak has had impacts on the global economyin general and Vietnam in particular, especially production, business,investment and trade activities.
Anh therefore expected that the business community should maintain unity tosurpass the difficulties and stabilising production as soon as possible. Meanwhile,they should maintain and protect their brand names, contributing to enhance theVietnamese trademark in the global supply chain.
The ministry has given support to firms in building, developing and improvingtheir brand names, thus creating momentum for export activities and boostingproduction after the pandemic.
Many local companies found opportunities amid the COVID-19 pandemic togradually affirm their brand names both in domestic and global markets.
For example, VNPT e-learning has provided a programme to nearly 12,000 schoolsnationwide with more than 400,000 teacher accounts and five million studentaccounts.
Meanwhile, many garment and textile companies, such as Vinatex and TNG, haveaffirmed their brands with face mask products in the local market and export toother countries.
Though the country now has 97 firms recognised as national brands out of700,000, the number of such enterprises has been on the rise, showing theirincreasing interest in the programme.
Last year, the world’s leading independent brand valuation consultancy BrandFinance said Vietnam National Brand was valued at 247 billion USD./.
VNA
