The number of Vietnamese visitors to Japan in 2023 reached a new record of 573,900, an increase of 15.9% over 495,051 visitors achieved in 2019, the Japan National Tourism Organisation (JNTO) announced on January 30.
The number of Vietnamese visitors to Japan in 2023 reached a new record of 573,900 (Photo: hanoimoi.vn)
Hanoi (VNA) – The number of Vietnamese visitors to Japan in 2023 reached a new record of 573,900, an increase of 15.9% over 495,051 visitors achieved in 2019, the Japan National Tourism Organisation (JNTO) announced on January 30.
Currently, Vietnam is also in the top 10 largest tourist markets of Japan.
To attract more Vietnamese tourists in the coming time, the JNTO office in Vietnam will continue to carry out promotional activities based on the Japanese Government’s three new tourism strategies, including "sustainable tourism development", "increase in tourism consumption" and "regional attraction". Tourism promotion and cooperation strategies will contribute to push up tourist exchange between the two countries.
Japan is conducting a campaign to promote its attractive tourism products in 2024 such as cherry blossoms season in late March/early April, especially in Tokyo, Kyoto and Osaka cities. However, visitors can watch the flowers early in some areas in the south of Tokyo as early as January. Japan will reopen a sumo-themed amusement facility for foreign visitors to watch shows at Namba Park in Osaka in summer.
🌌 Japan will hold the largest event on MICE, a type of tourism that combines conferences and exhibitions, in Tokyo on February 15. It is expected to draw the participation of more than 80 conference promotion agencies, MICE organisations, hotels in Japan and international buyers./.
Vietnam plays an important role in Japan’s policy on ASEAN as well as its efforts to maintain order in the Indo-Pacific, stated Japanese Ambassador to Vietnam Yamada Takio in an interview granted to Vietnam News Agency.
Vietnam’s CMC Corporation and the Kyoto Computer Gakuin (KCG) exchanged an agreement on cooperation in education and training, within the framework of the Vietnam-Japan Business Forum in Tokyo on December 16.
The number of Vietnamese visitors to Japan in the first 11 months of 2023 reached a new record 536,800, surpassing the previous record of 495,051 visitors achieved in 2019, according to statistics of the Japan National Tourism Organisation (JNTO).
A Vietnamese 'ao dai' (traditional long dress) fashion week kicked off in Fukuoka prefecture on January 18 as part of the Homeland Spring Festival 2024 of the Vietnamese community in the Kyushu region of Japan.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
The number of Vietnamese visitors to Japan in 2023 reached a new record of 573,900 (Photo: hanoimoi.vn) 
