Vietnam sets up centre for cuisine study, preservation, development
A centre for the study, preservation and development of Vietnam’s gastronomy made debut in Hanoi on April 7 as part of the ongoing Vietnam International Travel Mart 2017.
Hanoi, (VNA) – A centre for the study,preservation and development of Vietnam’s gastronomy made debut in Hanoi onApril 7 as part of the ongoing Vietnam International Travel Mart 2017.
The centre is established by the Vietnam TourismAssociation (VTA) with a view to preserving and bringing into play thequintessence of each food and drink of the country while popularising theVietnamese cuisine, helping to turn tourism into a spearhead industry.
Addressing the ceremony, VTA Vice Chairman VuThe Binh said Vietnamese dishes have gradually won the heart of Vietnamese andforeign foodies, as well as famous chefs around the world.
However, the priceless treasure of Vietnamesecuisine has yet to be optimised to become a unique and competitive tourismproduct, he noted.
The VTA hopes that the centre will focus on thestudy of some typical dishes and drinks of Vietnam, select the finest foods toserve tourism activities, and collect information about the country’s dishesand drinks. It should revive the foods and drinks that have been forgotten,folk cuisine festivals, and traditional craft villages. It also needs topromote the professionalisation of gastronomic workers.
The centre will also improve the skills ofVietnamese cooks, introduce Vietnamese foods and how to cook them toforeigners, create favourable conditions for Vietnamese chefs to work in othercountries, and honour people who have devoted to the country’s gastronomy, Binhsaid.
He added the centre will work closely withtravel companies and localities to launch food tours, tours of ingredientsupplying areas, and cooking classes.
It is making a website in English and Vietnameseto provide information about Vietnam’s gastronomy. The website is scheduled toopen in August.
Also on April 7, Binh, who is also Chairman ofthe Vietnam Society of Travel Agents, and Vice President of the AmericanSociety of Travel Agents Robert Duglin signed the societies’ cooperationagreement. The deal is hoped to open up new opportunities for Vietnamesecompanies to attract US tourists and facilitate Vietnamese people’s travel tothe US.-VNA
Popularising tourism will be given top priority to branch out and improve tourism products in the central province of Thua Thien-Hue, in the hope of luring more tourists to the locality.
Many travel agencies, such as Hanoi Redtour and Saigontourist, have unveiled their promotion programmes designed for the upcoming Vietnam International Travel Mart 2017.
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The event formed part of Vietnam’s ongoing campaign to seek UNESCO World Heritage status for the complex at the 47th session of the UNESCO World Heritage Committee, scheduled to take place in Paris in July.
Creative cultural festivals are fast emerging as a new catalyst for tourism development in Vietnam, as localities increasingly invest in these vibrant events on a more systematic and larger scale.
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Coming to the Vietnamese booth, visitors had the chance to take part in a bamboo dance, a workshop on painting woven bamboo or rattan, or quizzes about Vietnam.
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Illustrative image (Source: VNA) 
