Blockbuster Hollywood films have made use of Vietnam’s world heritage sites as scenic backdrops. This has helped popularize the famous destinations of Ninh Binh and Hoi An. Recognizing the strength of the movies, the Ministry of Culture, Sports, and Tourism has chosen film tourism a key focus in their promotional efforts for 2024.
International tourists visit the filming set of "Kong: Skull Island" in the northern province of Ninh Binh, in August 2019. (Photo: Mai Mai/Vietnam+)
Blockbuster Hollywood films have made use of Vietnam’s world heritage sites as scenic backdrops. This has helped popularize the famous destinations of Ninh Binh and Hoi An. Recognizing the strength of the movies, the Ministry of Culture, Sports, and Tourism has chosen film tourism a key focus in their promotional efforts for 2024.
During the tourism promotion conference held in Hanoi on April 10, Ha Van Sieu, Deputy Director of the Vietnam National Authority of Tourism, announced that the Vietnam Expo in Hollywood would be the highlight of the country's tourism promotion activities in 2024. This programme aims to promote tourism through cinema in the United States.
One of the main objectives is to organise three international tourism fairs in November 2024: The Vietnam International Travel Mart (VITM) in London, the China International Travel Mart (CITM) in China, and the ASEAN-China tourism fair.
Additionally, there are plans to introduce Vietnamese tourism in North America, Australia, China, Europe, ASEAN, and India.
The Vietnam Cultural Tourism Festival will be held in Japan and the Republic of Korea, while farm trips and press trips are scheduled for China, the Republic of Korea, Japan, and India.
The highlight of the 2024 tourism promotion programme through cinema will be held in the United States.
The Vietnam Expo in Hollywood, scheduled for September 2024, was organised by the Ministry of Culture, Sports, and Tourism in collaboration with Indochina Productions USA, the Vietnam National Tourism Administration, and Oxalis Adventure.
CEO of Oxalis Adventure Nguyen Chau A (Photo: Mai Mai/Vietnam+)
Nguyen Chau A, CEO of Oxalis Adventure said the programme aims to showcase Vietnam's image to the global audience to ignite interest in visiting the country.
The event will feature exhibitions on Vietnamese cinema and tourism, highlighting the potential of Vietnam’s panoramas and policies towards international cinema activities. This is a perfect platform to connect with filmmakers.
Speaking at the conference, Deputy Minister of Culture, Sports and Tourism Ho An Phong said that after the COVID-19 pandemic, tourism activities faced many changes. Therefore, the tourism industry must also change its approach and investigate new markets.
Deputy Minister of Culture, Sports and Tourism Ho An Phong. (Photo: Mai Mai/Vietnam+)
Assessing the current implementation of tourism promotion, Deputy Minister of Culture, Sports and Tourism Ho An Phong recognized the ineffectiveness in the field due to limited resources.
Therefore, the Ministry of Culture, Sports and Tourism and the Vietnam National Authority of Tourism appealed for the involvement of localities and businesses to promote tourism activities on a national scale./.
The inaugural Da Nang Asian Film Festival (DANAFF) will take place in the coastal city from May 9-13, showcasing a selection of outstanding Asian and Vietnamese cinematographic works that exhibit humanistic values, new discoveries, and unique artistic expression.
Four of the biggest cinema chains in Vietnam, namely CGV, BHD Star, Galaxy, and Lotte, have petitioned the Prime Minister for permission to remain open past midnight.
The Panafrican Film and Television Festival of Ouagadougou (FESPACO) will be held for the first time in Vietnam, from March 11 - 14 in Hanoi, with an aim to introduce the African cinema industry to Vietnamese cinemagoers.
The United Nations Educational, Scientific and Cultural Organisation (UNESCO) Office in Vietnam and the Centre for Assistance and Development of Movie Talents under Vietnam Cinema Association will hold a course on non-profit film production with the enrolment taking place from September 6-30.
All the 240 households in Thieng Lieng hamlet once knew only salt production and aquaculture, but now welcoming tourists has become a source of their joy and income.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
![dien anh.jpg](http://mediaufabetindo.in/images/8a9e670d65eda0975541bb205ade925d94a788ca136e12caddfff6d7fd2e9afd61a91184dca709ec8271cc23d2a49a9e03a91f0e635241d876a9b173ce529224/dien-anh-5227.jpg "International tourists visit the filming set of "Kong: Skull Island" in the northern province of Ninh Binh, in August 2019. (Photo: Mai Mai/Vietnam+)")
