Vietnam National Brand Week to be held in mid-April
The Vietnam National Brand Week 2024 will be held nationwide from April 15-21 to raise public awareness of Vietnam national brand and promote products recognised as national brands to domestic and international communities.
Vietnam National Brand Week 2024 contributes raise public awarness of Vietnam national brand (Photo: VNA)
Hanoi (VNA) – The Vietnam National Brand Week 2024will be held nationwide from April 15-21 to raise public awareness of Vietnam national brand and promote products recognised as national brands to domestic and international communities.
According to the Vietnam Trade Promotion Agency (VIETTRADE)under the Ministry of Industry and Trade (MoIT), communication campaigns on VietnamBrand Day, April 20, will be launched on mass media during the event.
An opening ceremony and an international forum on Vietnam national brand will be held in Hanoi in the hybrid format, along with an exhibition spotlightingachievements of national brands, the agency said.
Established in 2003, the Vietnam National Brand Programme is expected to promote Vietnamas a producers of high-quality goods and services and enhancingcompetitiveness for Vietnamese businesses in domestic and internationalmarkets, it added.
According to brand evaluation consultancy Brand Finance,Vietnam brand value has increased to 431 billion USD to rank 33rd in 2022 from319 billion USD in 2019. The country climbed one place to 32nd in 2023.
A report on the implementation of the Vietnam National BrandProgramme 2023 by the MoIT showed that Vietnamcontinued to be a spotlight in the world’s brand development map, posting thefastest growth rate of 102% in the 2019-23 period.
The brand valueof Vietnamese businesses also increased strongly along with the growth of the nation brands.
While brands of Vietnamese businesses were absent in therankings of international organisations in early 2000s, the total value of thecountry’s﷽ top 50 brands increased by 36% to 36.6 billion USD in 2022, it said./.
The value and position of the Vietnam national brand have constantly improved in recent years in the global market and received recognition from many prestigious international organisations, according to Vu Ba Phu, Director of the Trade Promotion Agency (Vietrade) under the Ministry of Industry and Trade.
An increasing number of businesses with products receiving the national brand title entered the top 50 brands with highest value in 2022, Deputy Minister of Industry and Trade Tran Quoc Khanh said at the opening of the Vietnam National Brand Week and the National Branding Forum 2023 in Hanoi on April 20.
In 2018, only 14 Vietnamese firms had made it to the list of top 50 national brand enterprises, accounting for 28% of the total. However, as of 2022, this number has increased to 21 enterprises, which now accounts for 42% of the total.
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Vietnam National Brand Week 2024 contributes raise public awarness of Vietnam national brand (Photo: VNA) 
