Deputy Minister Nguyen Sinh Nhat Tan speaks at the opening ceremony. (Photo: VNA) Hanoi (VNA) – The Trade Promotion Agency under the Ministry ofIndustry and Trade (MoIT) opened the Vietnam National Brand Week 2024 in Hanoion April 16.
In his opening remarks, Deputy Minister Nguyen Sinh Nhat Tan, who is also Vice Chairmanof the Vietnam Value Programme Council, hailed theVietnamese business community’s efforts to promote the growth of the VietnamNational Brand amidst geopolitical volatility that has negatively impacted the domestic production, trade, and investment.
The Vietnam National Brand skyrocketed 102% during 2019-2023, valued at 498.13billion USD in 2023, he said, citing a report by the UK’s brand evaluationconsultancy Brand Finance.
The Southeast Asian country ranked 33rd out of the 121 countries andterritories in terms of brand value last year, which affirms its prestige andbetter position in the international arena and demonstrates its stature in theinternational integration.
At the awarding ceremony in 2022 (Photo: VNA) Over the past 20 years, the Vietnam National Brand programme has supported localities, associations, and enterprisesto develop their brands, and raised public awareness of the strong connectionbetween the national brand, and product and business brands to improvenational competitive edge, he stressed.
An international forum on Vietnam National Brand, themed “elevating the corevalues”, was held in the framework of the week, serving as a venue formanagement agencies, experts, and domestic and foreign organisations to discussmeasures to build and develop brands./.
In his opening remarks, Deputy Minister Nguyen Sinh Nhat Tan, who is also Vice Chairmanof the Vietnam Value Programme Council, hailed theVietnamese business community’s efforts to promote the growth of the VietnamNational Brand amidst geopolitical volatility that has negatively impacted the domestic production, trade, and investment.
The Vietnam National Brand skyrocketed 102% during 2019-2023, valued at 498.13billion USD in 2023, he said, citing a report by the UK’s brand evaluationconsultancy Brand Finance.
The Southeast Asian country ranked 33rd out of the 121 countries andterritories in terms of brand value last year, which affirms its prestige andbetter position in the international arena and demonstrates its stature in theinternational integration.
At the awarding ceremony in 2022 (Photo: VNA) An international forum on Vietnam National Brand, themed “elevating the corevalues”, was held in the framework of the week, serving as a venue formanagement agencies, experts, and domestic and foreign organisations to discussmeasures to build and develop brands./.
VNA
