Vietnam international travel mart eyes US tourists
Vietnam will lure more US tourists in the coming time as the Vietnam Travel Association and the US Travel Association are set to ink a tourism cooperation agreement during the upcoming Vietnam International Travel Mart 2017 (VITM 2017).
Hanoi (VNA) – Vietnam will lure more US tourists in the coming time as theVietnam Travel Association and the US Travel Association are set to ink a US Travel Associationagreement during the upcoming Vietnam International TravelMart 2017 (VITM 2017).
Under the deal, travel to the American country will be also made easier forVietnamese people.
Some15 US travel agents will join other tourism companies from 24 countries andterritories to exchange tourism information during the event.
“Hanoi-the destination of Vietnam in 2017” will be the theme of the VITM 2017, whichis scheduled for April 6-9 in Hanoi, the organising board unveiled at a pressconference held in Hanoi on March 24.
It said that with significant changes in tourism in recent year, Hanoi hasbecome the country’s tourism centre and a leading destination in the region.
Hanoi’s images and tourism products will be introduced to visitors during theevent.
The VITM 2017, which will feature 450 booths from 652 tourism companies andpromotion agencies, is expected to welcome about 60,000 visitors.
A street food festival will be held for the first time in the framework of thetravel mart with the participation of tens of famous chefs from Vietnam andregional countries. The festival will offer good opportunity to promoteVietnamese street food while bringing street food of foreign countries closerto Vietnamese people.
In addition, the Vietnam National Tourism Association will officiallyinaugurate a centre for Vietnamese cuisine study, preservation and developmenton April 7.
At the travel mart, over 45,000 promotional air fares and more than 15,000 tourswith special discounts will be available. Cultural and art performances havebeen prepared meticulously, especially the practice of the Vietnamese worshipof Mother Goddesses, which was recognised as an Intangible Cultural Heritage ofHumanity by UNESCO.-VNA
Tourists from the US are the biggest spenders in Vietnam, followed by those from the Republic of Korean and Australia, according to the Vietnam Tourist Outlook by Visa International.
Ambassador Pham Quang Vinh delivered a speech themed “Vietnam and the US in the 21 st century: A new beginning” while attending the Vietnam War Summit at the LBJ Presidential Library in Austin, Texas.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
Foreign tourists visit Vietnam (Illustrative image. Source: internet) 
