Vietnam hosts over 7.67 million international visitors in first 4 months
China remained the leading source of visitors, with 1.95 million arrivals, accounting for 25.4% of the total. The Republic of Korea followed closely with 1.58 million (20.6%), while other key markets included Taiwan (China) with 440,000, and the US with 323,000.
Vietnam records more than 7.67 million international tourist arrivals between January and April (Photo: VNA)
Hanoi (VNA) – Vietnam recorded more than 7.67 million international tourist arrivals between January and April, marking a 23.8% increase compared to the same period last year, the Vietnam National Authority of Tourism said on May 6.
China remained the leading source of visitors, with 1.95 million arrivals, accounting for 25.4% of the total. The Republic of Korea followed closely with 1.58 million (20.6%), while other key markets included Taiwan (China) with 440,000, and the US with 323,000. Japan, Cambodia, Australia, India, Malaysia, and Thailand were also among the top ten source markets.
Arrivals from China surged by 56.7% year-on-year, while Japan saw an 18.9% rise. Slight increases were also observed from Taiwan (China) at 5.2%, and the US at 7.2%. In this regard, several Southeast Asian neighbours showed notable growth. The Philippines soared by 98.3%, Cambodia by 79.6%, and Laos by 44.7%. Singapore, however, posted a slight decline of 0.9%.
Foreign tourists in HCM City (Photo: VNA)
European markets continued to show steady growth, particularly those benefitting from Vietnam’s unilateral visa exemption policy. The UK saw a 20.7% increase in the number of visitors, followed by France (24.7%), Germany (18.8%), Italy (32.6%), Spain (12.9%), Denmark (12.7%), Sweden (16.3%), and Norway (11.5%). Russia recorded a striking 110.9% rise, making it the largest European source market, with over 166,000 arrivals during the four-month period.
Notably, three countries granted short-term visa exemptions from March 1 to December 31 under Vietnam’s tourism stimulus programme this year also saw growing visitor numbers, with Poland up by 48.8%, Switzerland by 16.6%, and the Czech Republic by 1.5%.
The Vietnam National Authority of Tourism plans to carry out seven major international promotional campaigns in 2025, aiming to attract between 22 and 23 million international arrivals this year./.
Nationwide, average occupancy rates at tourist accommodation facilities reached around 70%, with figures surpassing 80% during the first days of the break.
Besides improving service quality, catering service providers in Quang Binh have signed commitments regarding price transparency and food safety regulations.
The service will be available from early morning until late evening, in accordance with the Sun World Cat Ba cable car schedule and events taking place at Xanh Island.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
