Vietnam expects to serve 8 million holidaymakers this year. (Photo: VNA)
Phnom Penh (VNA) – Cambodia’s e-newspaperThmeyThmey on August 14 ran an article calling Vietnam a new tourist hot spot in Southeast Asia.
The article, by Thun Senghong, cited statistics byGoogle Destination Insights showing Vietnam was the seventh most searcheddestination from March to June this year, and the only country in the region to make the top 20.
The country’s tourism strengths lie with diverselandscapes, which have helped it welcome more than 5.5 millioninternational visitors in the first half of this year, higher than the totalnumber of foreign tourists recorded the whole last year.
Vietnam expects to serve 8 million holidaymakersthis year, yet the figure is projected to exceed 10 million, the article said.
It cited Director of Rustic Hospitality Group BobbyNguyen as saying that most of the tourists hail from the Republic of Korea(RoK), China, and India.
Germany’s DW News said Vietnam’s tourism strengthscome from its relaxed visa policy as from August 15, the country will extendthe validity of tourist e-visas to 90 from 30 days, with multiple entries, andtriple the duration of visa-free stays for visitors from certain countries to45 days, according to the article.
The article also quoted some foreign experts as sayingthe visa policy is expected to give a boost to the domestic tourism industry.
Despite the rosy signs, the number of foreignarrivals has yet to meet the 2019 pre-pandemic figure of nearly 19 million, itnoted.
Experts suggested Vietnam enhance coordinationbetween ministries and agencies, upgrade its transport infrastructure and paymore attention to personnel training to improve its competitiveness in thesector, according to the article./.
The new visa policy, which will officially take effect from August 15, is expected to offer a good chance for the tourism sector of the south-central coastal province of Binh Thuan in particular and Vietnam in general, to attract more international tourits.
The north-central province of Thanh Hoa has taken a series of measures to promote digital transformation and develop a smart tourism ecosystem in a bid to become one of the key tourist destinations in the country.
The Law on amendments and supplements to a number of articles of the Law on the Exit and Entry of Vietnamese Citizens, and the Law on Foreigners’ Entry into, Exit from, Transit through, and Residence in Vietnam, which will officially take effect from August 15, is expected to generate “golden opportunities” for the tourism sector to attract international visitors, insiders have said.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
Vietnam expects to serve 8 million holidaymakers this year. (Photo: VNA) 
