Vietnam Airlines among top 10 Customer Experience Excellence brands
Vietnam Airlines is the only representative of the aviation industry in the top 10 Customer Experience Excellence brands in Vietnam this year announced by KPMG, a global network of professional firms providing audit, tax and advisory services.
Hanoi (VNA) – Vietnam Airlines is the only representative of the aviation industry in the top 10 Customer Experience Excellence brands in Vietnam thisyear announced by KPMG, a global network of professional firms providing audit,tax and advisory services.
This is the second consecutive year the national flagcarrier has won the title.
To make the rankings, KPMG has surveyed more than1,500 consumers and evaluated more than 90 local and international brandsacross eight different sectors in the Vietnamese market to see how companieshave fared during turbulent times.
According to KPMG, the CEEscore is used to measure brands’ customer experience performance. The CEEscore is derived via a weighted average of the brand’s score for each of the sixpillars – integrity, resolution, expectations, empathy, personalization, andtime and effort to minimise customers' efforts and creating frictionless processes.
Over the past years, Vietnam Airlines has stepped upinvestments in digital transformation to improve its operational efficiency,while bringing more convenient and safer experiences to passengers. It isexpected to become a digital airline by 2025.
Vietnam Airlines is also the pioneer in coordinatingwith the Government, agencies and organsations at home and abroad to pilot theIATA Travel Pass, a mobile app that allows travellers to store and managecertifications for COVID-19 tests or vaccines./.
The Ministry of Transport has announced that it has built plans on restoring domestic flights in the period from October 21 – November 30 based on the outcomes of the pilot resumption of domestic flights from October 10-17.
Vietnam Airlines on October 22 morning launched its first flight to Con Dao island offshore Ba Ria-Vung Tau southern province after a social distancing period to curb the spread of COVID-19.
The US Transportation Security Administration (TSA) has officially confirmed that Vietnam Airlines meets all security requirements to operate a regular commercial direct flights to the US from October 25, the national flag carrier announced on November 1.
The new Government decree also simplifies loan procedures while expanding credit incentives to include organic and circular agriculture, allowing them to access preferential terms similar to those of high-tech and value-chain based agricultural production.
Developed with state-of-the-art infrastructure, the Da Nang FTZ is designed to become a leading regional economic centre and a strategic growth pole in Vietnam’s new development landscape.
The Binh Duong Association of Supporting Industries (BASI) is expected to promote the usage of domestically manufactured components while supporting businesses in accessing international markets, strengthening linkages, and promoting deeper integration into global supply chains.
PwC Vietnam forecasts a vibrant M&A market in Vietnam’s healthcare sector in 2025, driven by rising demand for high-quality medical services and a growing middle class. Pharmaceutical companies, private hospitals, and specialised medical facilities, particularly in ophthalmology and oncology, are predicted to be key targets for M&A.
The central province of Quang Nam is set to become a hub for the medicinal plant industry, with Ngoc Linh ginseng designated as the core crop, under the Prime Minister's decision issued earlier this year.
The North-South Expressway project is scheduled for completion by 2030, aiming to establish the groundwork for Vietnam’s modern railway industry and stimulate regional economic development, positioning the country for a significant economic leap in the era of national rise.
The probe, initiated on June 11 following a petition by the US Coalition for Fair Trade in Hardwood Plywood, targets products classified under HS Code 4412 and 9403 imported from China, Indonesia and Vietnam.
Sun PhuQuoc Airways was born as a perfect piece in Sun Group’s strategic vision to build a premium ecosystem of tourism, entertainment, real estate, and aviation. With a pioneering ambition, Sun PhuQuoc Airways is not just an airline, but a symbol of connection – bringing the world to Phu Quoc and taking Phu Quoc to the world.
A key change in the draft decree is a provision requiring bank transfers for gold transactions valued at 20 million VND (765 USD) and above, to enhance transparency and verify customer identities.
In the first four months of 2025, trade turnover between Vietnam and Cambodia surpassed 3 billion USD, marking a 7% increase compared to the same period in 2024.
On June 19 alone, a total of 2,005 trucks completed customs clearance at Lang Son’s border gates — the highest single-day figure ever recorded in the province. Of these, 634 carried exports and 1,371 imports.
The OECD Economic Surveys: Vietnam 2025 report focuses on analysing the country’s macroeconomic fundamentals, the impact of international integration on attracting foreign investment and trade, and the country’s prospects for developing a low-carbon economy.
Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Illustrative image (Source: VNA) 
