More than 51 million Vietnamese access the internet, social media and apps through their smartphones daily, according to a recently released report by Appota Corporation.
Hanoi (VNS/VNA) -🦩 More than 51 million Vietnamese access the internet, social media and apps through their smartphones daily, according to a recently released report by Appota Corporation.
The report said that by the end of second quarter this year, Vietnam reached apopulation of 97 million people. People's lives are quickly becomingdigitalised thanks to the rise of smartphones, highly accessible internet andcheap mobile data plans.
Smartphones using Androids system account for 55.1 percent of the total in thecountry while those using iOS make up 41.6 percent.
The growth in quantity and quality of 4G services and hopes for a strong 5Gnetwork has created a firm foundation for the digital content sector, giving Vietnampotential in the digital sector regionally, the report said.
Low-cost and high-speed internet encourages consumers to spend time watchingonline content.
In addition to online videos and music, Vietnamese people also rely on fastinternet connections to try mobile apps and games, making Vietnam a big playerin the apps/games market on both iOS and Android devices.
Vietnam’s top apps and games by monthly active users are mainly socialnetworking apps and online games.
Due to the willingness of Vietnamese people to try out new apps and games, Vietnamis a rapid growing app market with exceptionally low Cost Per Installs (CPI).
Among mobile in-game ads, video ads with rewards are the most 'likeable' formsof ads by Vietnamese consumers. Vietnam is a country with the most patience tosee the world's longest ads with 19 seconds, while the average time of othercountries only reaches 8-9 seconds. This is a great opportunity for advertisersto take advantage of.
Appota said the mobile ads market in Vietnam is growing rapidly, and will sooncover up to 70 percent of the total digital ads market.
The strong growth of mobile devices has created a solid foundation for theadvertising market on mobile platforms in Vietnam. In 2018, digital advertisingwas worth 663 million USD, with mobile advertising accounting for more than 62 percent.Digital advertising is expected to continue to grow and reach more than 1billion USD in 2020.
In the upcoming years, social networks are set to dominate the digitaladvertising market in Vietnam with 45 million users on different platforms suchas Facebook, Zalo and Instagram. — VNS/VNA
Vietnam’s rising usage of mobile devices and the internet have led to great opportunities for digital and online advertising, experts said at a conference on advertising on August 10 in Ho Chi Minh City.
More than 68 trillion VND (over 2.9 billion USD) is expected to be spent on media advertising by companies in Vietnam, with fast-moving consumer goods (FMCG) manufacturers to make up the bulk of the spending.
An auction for leasing advertising space on Ho Chi Minh City’s buses will be held between June 21 and July 18 following four previous unsuccessful attempts.
The Ministry of Information and Communications (MIC)’ Authority of Broadcasting and Electronic Information (ABEI) has ordered tens of domestic and foreign brands to not advertise on video clips that contain anti-State propaganda on YouTube, a video-sharing platform.
The Viettel Military Industry and Telecoms Group (Viettel) on June 26 officially launched the Viettel Digital Services Corporation (VDS), its 8th subsidiary company.
The new Government decree also simplifies loan procedures while expanding credit incentives to include organic and circular agriculture, allowing them to access preferential terms similar to those of high-tech and value-chain based agricultural production.
Developed with state-of-the-art infrastructure, the Da Nang FTZ is designed to become a leading regional economic centre and a strategic growth pole in Vietnam’s new development landscape.
The Binh Duong Association of Supporting Industries (BASI) is expected to promote the usage of domestically manufactured components while supporting businesses in accessing international markets, strengthening linkages, and promoting deeper integration into global supply chains.
PwC Vietnam forecasts a vibrant M&A market in Vietnam’s healthcare sector in 2025, driven by rising demand for high-quality medical services and a growing middle class. Pharmaceutical companies, private hospitals, and specialised medical facilities, particularly in ophthalmology and oncology, are predicted to be key targets for M&A.
The central province of Quang Nam is set to become a hub for the medicinal plant industry, with Ngoc Linh ginseng designated as the core crop, under the Prime Minister's decision issued earlier this year.
The North-South Expressway project is scheduled for completion by 2030, aiming to establish the groundwork for Vietnam’s modern railway industry and stimulate regional economic development, positioning the country for a significant economic leap in the era of national rise.
The probe, initiated on June 11 following a petition by the US Coalition for Fair Trade in Hardwood Plywood, targets products classified under HS Code 4412 and 9403 imported from China, Indonesia and Vietnam.
Sun PhuQuoc Airways was born as a perfect piece in Sun Group’s strategic vision to build a premium ecosystem of tourism, entertainment, real estate, and aviation. With a pioneering ambition, Sun PhuQuoc Airways is not just an airline, but a symbol of connection – bringing the world to Phu Quoc and taking Phu Quoc to the world.
A key change in the draft decree is a provision requiring bank transfers for gold transactions valued at 20 million VND (765 USD) and above, to enhance transparency and verify customer identities.
In the first four months of 2025, trade turnover between Vietnam and Cambodia surpassed 3 billion USD, marking a 7% increase compared to the same period in 2024.
On June 19 alone, a total of 2,005 trucks completed customs clearance at Lang Son’s border gates — the highest single-day figure ever recorded in the province. Of these, 634 carried exports and 1,371 imports.
The OECD Economic Surveys: Vietnam 2025 report focuses on analysing the country’s macroeconomic fundamentals, the impact of international integration on attracting foreign investment and trade, and the country’s prospects for developing a low-carbon economy.
Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
