The Vietnam Film Development Association (VFDA) in collaboration with relevant agencies inaugurated the Vietnam – Da Nang Film Festival (DANAFF) booth at the Asian Content & Film Market (ACFM) in Busan in the Republic of Korea (RoK) on October 5, as part of the ongoing 29th Busan International Film Festival (BIFF).

With impressive natural landscapes and a rich and diverse culture, Vietnam has abundant potential to promote tourism through the film industry. However, weak collaboration between film and tourism industries in Vietnam is hindering the country to promote its destinations.