A Trung Nguyen Coffee stall at a trade fair (Photo: tienphong.vn)
Hanoi (VNA) – The Trung Nguyen coffee group put into operation itsrepresentative office in Shanghai, China, on November 23.
At thedebuting ceremony, Richard Khoo Hye Koon, director of the internationalmarketing & business development of the company, said Shanghai’s strategiclocation and dynamic trade would connect Trung Nguyen coffee products to abroader Chinese market.
To capitaliseon the Chinese market, Trung Nguyen plans to open its first overseas productionfacility in the country, he unveiled, adding that the group aims at capturing 1.6billion USD from the market.
China’scoffee consumption grows an annual average of 20 percent, and its coffee marketvalue is expected to reach 600 billion CNY (91.2 billion USD) in 2020.
The openingof the office is also an activity to mark 14 years since Trung Nguyen’s G7coffee brand was launched. G7 products are available on China’s most populare-commerce platforms like Alibaba and Taobao as well as in 1,000 local supermarkets,he added.
Trung Nguyencoffee products have so far entered 60 markets worldwide.-VNA
As many as eight Vietnamese firms are showcasing their top quality tea and coffee products at the Café Asia and International Coffee and Tea Expo - the largest of its kind in Asia, which opened in Singapore on March 2.
As many as 234 domestic and foreign enterprises are showcasing their top-quality products at a coffee fair which opened in the Central Highlands province of Dak Lak on March 9.
Different brands of Vietnamese coffee are on show at over 400 booths in an exhibition which is underway in Buon Ma Thuot city, the Central Highlands province of Dak Lak.
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In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
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The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
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This is the second year the magazine has released the ranking, which is based on total revenue and key financial indicators of enterprises from seven countries in the region: Vietnam, Indonesia, Thailand, Malaysia, Singapore, the Philippines, and Cambodia.
At the summit, publishing, tech, and media sectors will discuss emerging trends, business models, and sustainable solutions for digital publishing development in Vietnam.
This year’s “Vietnam Goods Week” marks a significant milestone as it is being held simultaneously for the first time in four locations across Asia: Japan, Hong Kong (China), Cambodia, and Malaysia, from June 19 - 22.
According to NordCham Vietnam Chairman Thue Quist Thomasen, the Vietnamese Government’s commitment to achieving net-zero emissions by 2050 is both a challenge and an opportunity for businesses to contribute to green and sustainable growth.
The analysis from an investment perspective shows that the economy’s growth has been heavily capital‑driven, yet efficiency remains low as reflected by Vietnam’s Incremental Capital-Output Ratio (ICOR) being significantly higher than global and regional averages. This underscores the imperative to enhance capital‑use efficiency.
A Trung Nguyen Coffee stall at a trade fair (Photo: tienphong.vn) 
