Renowned for its unspoiled beauty — from pristine white-sand beaches to a refreshing climate and dozens of picturesque islets — much of the island’s potential had remained untapped.
Since 2011, the title “Vietnam Tourism Ambassador” has been conferred on several distinguished figures, each of whom has played a part in carrying the country’s image onto the global stage.
The operation of the cultural train, Metro Line 2A, and bus routes not only eases traffic congestion but also opens new opportunities to explore Hanoi in a modern, eco-friendly way.
The initiative seeks to foster linkages between tourism products across different regions while preserving and showcasing ethnic cultural identities. It also aims to enhance Lam Dong’s tourism brand in both domestic and international markets, contributing to sustainable socio-economic development.
As part of the programme, around 250 international guests enjoyed destination and culinary experiences across the city from September 4 to 8, creating memorable impressions of the southern hub.
Ho Chi Minh City, as the country’s largest economic and financial hub, is expected to take the lead in key areas such as capital markets, banking, and commodity trading. Meanwhile, Da Nang, with its strategic location and open-minded spirit, holds great potential to become a pioneer in sustainable finance, green finance, and digital financial services.
By aligning regulatory frameworks more closely with international practices, the Vietnamese Government expects to create a more transparent, efficient and investor-friendly market environment.
The Vietnam Investment and Finance Association (VIFA) in the UK has successfully organised the event “Financial Insights 2025” in London, aiming to strengthen financial and business ties between the two countries.
The event offers visitors a vivid “miniature journey” through Vietnam’s diverse regions. Inside halls H5, H6, and H7, every booth is a dazzling deep dive into a locality’s culture, history, and economic potential.
The National Day holiday highlighted Vietnam’s growing appeal as a safe and adaptable destination, laying a positive foundation for the year’s final months.
The four-day holiday, which began from August 30, not only brought huge revenues to the tourism sector but also boosted domestic consumption, with strong demand for dining, shopping, and travel.
A series of major trade and tourism connectivity events opened on September 4 at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City, featuring Vietnam International Sourcing (VIS) 2025, the Ho Chi Minh City Export Forum, and the International Travel Expo Ho Chi Minh City (ITE HCMC) 2025.
As the host of the grand parade celebrating the 80th anniversary of National Day and the Exhibition on national achievements, Hanoi welcomed more than 2.08 million visitors during the holiday, triple the figure from the same period in 2024.
The 12th Tourism Promotion Organisation for Global Cities (TPO) General Assembly, which is taking place in HCM City, encourages environmentally friendly solutions, climate-conscious practices, and the preservation of cultural and natural heritage.
Hanoi received around 2.08 million visitors during the four-day National Day holidays from August 30 to September 2, three times higher than the figure in the same period last year, the municipal Department of Tourism reported.
Vietnam’s national tourism strategy to 2030 identifies golf tourism as a priority to enhance competitiveness. With natural advantages, growing infrastructure, and cross-sector cooperation, Vietnam is poised for a breakthrough. Long-term success, however, depends on diversified products and top-tier experiences that secure Vietnam’s place on the global golf map.
This year, demand for historical, heritage, and experiential tourism in Tuyen Quang province is expected to rise among both domestic and international travellers. Travel companies have responded by developing new tours and routes to serve visitors.
Phu Quoc special zone in the Mekong Delta province of An Giang is cementing its position as a prime destination for visitors in Vietnam and the world, expecting to welcome more than 7 million tourist arrivals this year.
According to statistics from the Chinese side, in the first seven months of 2025, the number of outbound tourists through the Youyi Guan border gate reached 61,800, an increase of 85.31% compared to the same period last year, particularly amidst the booming summer tourism season.
As the four-day National Day (September 2) holiday is approaching, Ho Chi Minh City is stepping up preparations to welcome an anticipated surge of visitors, with travel companies, hotels and tourist attractions upgrading services and offering new experiences to meet growing demand.
For the eight months of this year, the total number of visitors to Hanoi reached 21.58 million, up 13.9% year-on-year. Of the total, international tourist arrivals were 4.96 million, a year-on-year increase of 25.8%. Total revenue from tourism in the period hit an estimated 85.8 trillion VND, up 17.1%.
Deputy CEO of Vietnam Airlines Nguyen The Bao said the event is not only a trade promotion platform but also a symbol of the vitality and creativity of Vietnam’s tourism industry.
Within the framework of the tourism promotion programme, 20 Vietnamese enterprises met with over 100 Indonesian partners, opening up opportunities for future cooperation.
EHL – the world’s No. 1 education group in hotel and service management training from Switzerland – will accompany Sun Group to develop the Sun Tourism Academy (STA), in order to cultivate a generation of international-class human resources in the field of entertainment and leisure, contributing to comprehensively improving the quality of Vietnam’s tourism service industry.
Provinces from Thanh Hoa to Quang Binh have also banned marine activities. In Nghe An, businesses were instructed to reinforce storm measures, including limiting container stacking to two layers to mitigate risks from strong winds.
In HCM City, the municipal Department of Culture and Sports announced a wide variety of activities, including a special live-broadcast performance on the evening of September 2 at Nguyen Hue Pedestrian Street (Saigon ward), the new Central Park (Binh Duong ward), and Thuy Van Square (Vung Tau ward). Firework displays will also light up the city at multiple locations that night.
