After a hasty start, Vietnam's tra fish industry should now plan an image makeover to improve the quality of exports and be competitive, for the long term, experts said.
Workers of Go Dang Company in southern Tien Giang Province prepare tra fish on a processing line. (Photo: VNA)
Hanoi (VNA) –𒁃 After a hasty start, Vietnam's tra fish industry should now plan an image makeover to improve the quality of exports and be competitive, for the long term, experts said.
The tra fish industry grew 2 to 3 times in export value every year between 2002 and 2009, but the export value growth was unchanged in 2010 and started dropping from 2011, Le Xuan Thinh, manager of the project on establishing a sustainable pangasius supply chain in Vietnam (SUPA), said at a seminar on sustainable tra fish development in Vietnam held by the Vietnam Association of Seafood Exports and Producers (VASEP) in Hanoi on November 16.
The total export value of tra fish reached 1.7 billion USD in 2014, a slight increase of 0.4 percent against 2013.
The average export price for tra fish products stood at 3.11 USD per kilo in 2002, but is presently between 2.1 USD and 2.3 USD.
Meanwhile, farmers have not seen much profit from rearing tra fish and even suffered losses due to the lower selling price in 2010.
The industry faced numerous problems in production, processing and exports of tra fish due to hasty development in the past, which led to unsustainable development of the industry now and could possibly affect the future, Thinh said.
Those problems included the unstable quality of export products, effects on the environment and the society, higher production cost and lack of highly-processed tra fish products.
According to Siegfried Bank, a German expert on policy consulting, the European Union is the biggest importer of tra fish products and Vietnamese tra fish must compete with other kinds of white fish like tilapia. Meanwhile, Vietnam has been unable to conduct branding activities for Vietnamese tra fish, and that has also affected production and exports.
Experts at the seminar said the local tra fish industry should have sustainable development and build an image of "green" and "delicious" for its products.
Nguyen Hoai Nam, VASEP Deputy General Secretary, said the industry must engage in trade promotion and provide correct information on the tra fish industry to customers.
The industry has produced 20 new products to meet the demands of the European Union, cut production cost and applied new technology for production and processing of tra fish products.
In addition, the state should initiate policies related to the development of the tra fish industry, increase the quality and diversify its products, Thinh said.-VNA
The creation and development of a powerful brand name will help the “tra” fish sector secure a firm foothold in export outlets, especially the European Union (EU), suggested experts.
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Workers of Go Dang Company in southern Tien Giang Province prepare tra fish on a processing line. (Photo: VNA)
