Hanoi has gained initial tourism success from the two Born Pink shows by world-famous K-pop girl group Blackpink, and the city is hoped to host similar international-level events to give further boost to tourism development.
The number of tourists to Hanoi in the first half of 2021 is estimated at 2.9 million, down 25 percent year-on-year, according to the municipal Tourism Department.
The number of tourists to Hanoi in May reached 258,000, including 12,000 foreigners, a sign of recovery after the social distancing period due to COVID-19.