Tourism to intensify promotion work for more visitors
The tourism sector will continue with extensive promotional activities to increase the number of foreign travellers to Vietnam, with focus on new and potential markets.
Foreign tourists take a cyclo tour in Hue. More than 833,000 foreign visitors entered Vietnam in February, a 20 percent increase from 2015 (Source: VNA)
Hanoi (VNA) – The tourismಌ sector will continue with extensive promotional activities to increase the number of foreign travellers to Vietnam, with focus on new and potential markets, according to an official of the Vietnam Administration of Tourism (VNAT).
Head of the VNAT’s Market Department Dinh Ngoc Duc told the Vietnam News Agency in a recent interview that besides the European and Northeast Asian markets, which contribute around half of international visitors to Vietnam, due attention will be paid to ASEAN member countries considering the formal establishment of the ASEAN Economic Community at the end of last year.
Another priority is Russia and countries using Russian, alongside Australia and India.
Duc said e-marketing will be spearheading promotional work, and the VNAT will mobilise resources from travel agencies, airlines and domestic and foreign partners to supplement the limited funding from the state budget for tourism publicity.
He added that the administration has proposed establishing a tourism development fund for the purpose.
The sector will go on with conventional promotional activities by attending tourism fairs and organising fam trips and press trips for both foreign and domestic travel agencies and media, according to Duc.
The official also informed that his agency is planning to propose visa exemption for tourists in package tours regardless of their citizenship, in order to facilitate both the organisation of such tours and the management of foreign visitors.-VNA
About 92,000 holidaymakers visited central Thua Thien-Hue province during the 10-day Lunar New Year (Tet) holiday from February 5-14, up 16 percent from last Tet.
Around 326,000 travellers visited the central coastal city of Da Nang in February, up 13.9 from the same period last year, according to the municipal Department of Culture, Sport and Tourism.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
Foreign tourists take a cyclo tour in Hue. More than 833,000 foreign visitors entered Vietnam in February, a 20 percent increase from 2015 (Source: VNA)
