With its distinctive culture, beautiful natural landscapes andaffordability, Vietnam has emerged as one of the top destinations fortravellers from Singapore, Thailand, Australia and the Republic ofKorea, according to the recent Visa Global Travel Intentions Survey.
Thesurvey was discussed at a workshop on trends in international tourismto Vietnam, held in Hanoi on Jan. 12. Forecasts on the nation's tourismsector for the year ahead predict that 24 percent of inbound travellersto Vietnam will be from Singapore and Thailand (12 percent from eachcountry), followed by Australian visitors accounting for 10 percent. Thesurvey also highlighted a growing number of tourists from the RoK.
Naturalscenery, good deals and promotions as well as political stability werecited as the key factors for visiting Vietnam over the next two years.While in Vietnam, future inbound travellers surveyed on their travelplans said they planned to enjoy outdoor activities, take food tours toexplore the local cuisine and experience the local night life.
LorijonBacchi, Visa card's country manager for Vietnam, Laos and Cambodia,said that with tourism emerging as one of Vietnam's key economicdrivers, the survey results came at an idea time to show where visitorsto Vietnam would be coming from and what would motivate them in choosingdestinations.
"Using data from the Visa Global Travel IntentionsSurvey 2011, the Vietnamese tourism industry can now identifyopportunities to attract more tourists based specifically on inboundtraveller preferences," said Bacchi.
The Visa Survey quizzed over11,000 travellers across 23 countries about their travel plans andpreferences over the coming years. Interestingly, a large number ofthose surveyed said they would be willing to pay a premium for food (64percent), want to visit exotic destinations (65 percent) and experiencethe local culture (63 percent). Similarly, variety of food and diningoptions and lower travelling costs were also cited as key reasons forfuture inbound travel decisions. Bacchi said most inbound travellers toVietnam had already travelled to popular Asian destination Hong Kong.Many had also already visited nearby Asian destinations such as mainlandChina and Malaysia.
Vietnam was likely to have mostly newvisitors, who had not visited the country before. While variety of foodoffered was the key reason for past inbound travellers, future inboundtravellers would revisit a place for its low travelling costs. Beautifulnatural scenery attracted both past and future inbound travellers.
HoangThi Diep, vice chairperson of the Vietnam National Administration ofTourism (VNAT), said that thanks to the survey, the VNAT was able togain useful resources and insights. Some of the findings on the mostpopular sources of information for future inbound travellers pointed tothe importance of word-of-mouth recommendations, while information onhotel and tour booking websites also played an important role infostering tourism. The VNAT and Visa also mentioned the possibility ofcooperating and sharing regular information in a bid to further promoteVietnam among international tourists. /.
Thesurvey was discussed at a workshop on trends in international tourismto Vietnam, held in Hanoi on Jan. 12. Forecasts on the nation's tourismsector for the year ahead predict that 24 percent of inbound travellersto Vietnam will be from Singapore and Thailand (12 percent from eachcountry), followed by Australian visitors accounting for 10 percent. Thesurvey also highlighted a growing number of tourists from the RoK.
Naturalscenery, good deals and promotions as well as political stability werecited as the key factors for visiting Vietnam over the next two years.While in Vietnam, future inbound travellers surveyed on their travelplans said they planned to enjoy outdoor activities, take food tours toexplore the local cuisine and experience the local night life.
LorijonBacchi, Visa card's country manager for Vietnam, Laos and Cambodia,said that with tourism emerging as one of Vietnam's key economicdrivers, the survey results came at an idea time to show where visitorsto Vietnam would be coming from and what would motivate them in choosingdestinations.
"Using data from the Visa Global Travel IntentionsSurvey 2011, the Vietnamese tourism industry can now identifyopportunities to attract more tourists based specifically on inboundtraveller preferences," said Bacchi.
The Visa Survey quizzed over11,000 travellers across 23 countries about their travel plans andpreferences over the coming years. Interestingly, a large number ofthose surveyed said they would be willing to pay a premium for food (64percent), want to visit exotic destinations (65 percent) and experiencethe local culture (63 percent). Similarly, variety of food and diningoptions and lower travelling costs were also cited as key reasons forfuture inbound travel decisions. Bacchi said most inbound travellers toVietnam had already travelled to popular Asian destination Hong Kong.Many had also already visited nearby Asian destinations such as mainlandChina and Malaysia.
Vietnam was likely to have mostly newvisitors, who had not visited the country before. While variety of foodoffered was the key reason for past inbound travellers, future inboundtravellers would revisit a place for its low travelling costs. Beautifulnatural scenery attracted both past and future inbound travellers.
HoangThi Diep, vice chairperson of the Vietnam National Administration ofTourism (VNAT), said that thanks to the survey, the VNAT was able togain useful resources and insights. Some of the findings on the mostpopular sources of information for future inbound travellers pointed tothe importance of word-of-mouth recommendations, while information onhotel and tour booking websites also played an important role infostering tourism. The VNAT and Visa also mentioned the possibility ofcooperating and sharing regular information in a bid to further promoteVietnam among international tourists. /.
