Thai Prime Minister Prayut Chan-o-cha (Photo: //www.thestar.com.my/)
Bangkok (VNA) – The Thai government has unveiled a new strategy dubbed “SMILE”in order to ensure sustainable development of the local tourism industry.
The strategy announced by Prime Minister Prayut Chan-o-cha early this week atthe opening ceremony of the Thailand Tourism Congress 2022 held in Phuket forthe first time.
The government wants the tourism industry to contribute 30 percent ofThailand’s GDP by 2030, up from 20 percent pre-COVID-19. Meanwhile the TourismAuthority of Thailand forecasts 7-10 million foreign tourists will arrive thisyear, after quarantine measures were lifted last month.
“SMILE” stands for: S – Sustainability in all aspects; M – Manpower: Boostingskills of tourism workforce to international standard; I – Inclusive economy:Ensuring that all sectors of economy are included in the tourism industry; L –Localisation: Promoting the uniqueness of communities as tourism attractions;and E – Ecosystems: Promoting eco-tourism and the local environment.
Accordingto the PM, the SMILE strategy will help improve the country’s tourism industrysustainably and ensure that we adapt to the changing world in all aspects. Itwas also a stepping stone towards Thailand’s goal of becoming a medical tourismdestination, which would help boost the economy.
The tourism industry contributed 3 trillion baht to the country’s economy in 2019,accounting for 18 percent of the GDP./.
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Thai Prime Minister Prayut Chan-o-cha (Photo: //www.thestar.com.my/) 
