The Tourism Authority of Thailand (TAT) has revealed a plan to boost its revenue from foreign tourists and the “Thais Travelling in Thailand” campaign.
Tourists on a breach in Phuket Island of Thailand. (Photo: AFP/VNA)
Bangkok (VNA) - The Tourism Authority of Thailand (TAT) has revealed a planto boost its revenue from foreign tourists and the “ThaisTravelling in Thailand” campaign.
As part of therecently announced “Direction for Promoting the Tourism Market in 2023”, theauthority aims to gain 1.92 trillion THB (nearly 55 billion USD) from 35million foreign tourists and another 1.08 trillion THB from the “ThaisTravelling in Thailand” campaign that targets 200 million local trips.
TAT Governor Yuthasak Supasorn said the agency hopes to generate3 trillion THB in income this year, much like the amount generated in 2019before the outbreak of COVID-19.
However,if the international market only recovers to 94% of the pre-pandemic level, TATwill have to stimulate the domestic market to achieve its target of 3 trillion THBin revenue.
The tourismsector is currently facing several challenges, such as the global economicrecession, inflation, rising interest rates, the Russia - Ukraine conflict,high oil prices leading to expensive airfares, and most importantly,international flights having resumed only 70%.
The CivilAviation Authority of Thailand estimates that international flight numbers willrecover a bit more in the fourth quarter of 2024 and should return to 100% in2025, Yuthasak said.
TAT estimates Thailand can expect 25.8 millionforeigners to take short-haul fights next year, including 12.48 million tourists fromEast Asia, 10.51 million from ASEAN countries, 2.1 million from South Asia, and787,000 from Oceania.
Meanwhile, the Southeast Asian country is expected to draw 9.2 millionvisitors from long-haul markets like Europe, Africa, Central and North America./.
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Tourists on a breach in Phuket Island of Thailand. (Photo: AFP/VNA) 
