Mooncake sales in Thailand are expected to shrink by about 16 percent this year. (Photo: centrepoint.com)
Bangkok (VNA) – Mooncake sales in Thailand are expected toshrink by about 16 percent this year, the Kasikorn Research Centre said.
The centre estimatedmooncake sales this year at about 800 million THB (25.3 million USD), down by15.8 percent from last year.
It explained that the COVID-19 pandemic heavilyaffected purchasing power and would reduce the number of visitors to theMooncake Festival on October 1 and the overall sales of mooncakes.
The impact would be serious for the producerswho conventionally sold expensive mooncakes to tourists. Those who had regularcustomers and sold affordable mooncakes should be less affected, the centresaid.
Mooncakeproducers would still participate in the Mooncake Festival to maintain theirbrand awareness and customer base while waiting for economic recovery.
Weakpurchasing power and fierce competition were their major challenges, theresearch centre said./.
Mid-autumn festival is only a couple of days away, so people have been flocking to bakeries for yummy mooncakes, a can’t-miss dish during the festival.
The Mid-Autumn Festival is a time for mooncake, a baked pastry that symbolises family reunions and which is traditionally consumed as part of the celebrations.
There is only three weeks to go until the Mid-Autumn Festival, a very special time of year in Vietnam, especially for kids. With COVID-19 making its presence felt, local mooncake producers are working hard to guarantee food safety so that customers can still have a festival full of joy.
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Organised by the Ministry of Culture and the Association of Thai Silk & Culture Promotions, the event honors Her Majesty the Queen on her 47th birthday anniversary and promotes Thai craftsmanship on an international stage.
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Mooncake sales in Thailand are expected to shrink by about 16 percent this year. (Photo: centrepoint.com) 
