The updated forecast reflects a return to pre-COVID-19 levels, comprising 2 trillion THB from international tourists and 1 trillion THB from domestic travellers.
Visitors to a pagoda in Bangkok, Thailand (Photo: Xunhua/VNA)
Bangkok (VNA)♐ – Thailand’s Ministry of Tourism and Sports on April 22 lowered its 2025 tourism revenue forecast to 3 trillion THB (90.3 billion USD), down from the previous target of 3.5 trillion THB, citing both domestic and international factors that could affect the country's vital tourism industry.
The updated forecast reflects a return to pre-COVID-19 levels, comprising 2 trillion THB from international tourists and 1 trillion THB from domestic travellers. However, the new projection is lower than the ministry's target, the ministry’s permanent secretary Nattareeya Thaweewong said.
Nattareeya noted the ministry has instructed the Tourism Authority of Thailand (TAT) to revise its marketing plan for the second half of 2025 due to a number of factors, including concerns over tourism safety and earthquakes, as well as external influences such as US President Donald Trump’s reciprocal tariffs.
She went on to say that the ministry and the TAT will finalise the revised marketing plan by May. This direct approach is expected to be more efficient than holding a workshop, which requires gathering all relevant stakeholders at once. The TAT’s key performance indicators (KPIs) will also be adjusted to focus more specifically on the number of tourist arrivals and tourism-generated income.
The TAT must reorient its objectives to place greater emphasis on attracting high-spending tourists, particularly those from the Middle East, who often travel as families for medical tourism in Thailand, she said.
Target markets like Saudi Arabia, Kuwait, and several European countries that currently do not travel to the US should be actively encouraged to visit Thailand instead—particularly Spain, Germany, Sweden, the UK, as well as Canada, Australia, and New Zealand.
Nattareeya added that the TAT will reduce expenditure on events in underperforming markets to ensure a more efficient allocation of resources./.
The Thailand Digital Arrival Card is not a visa, but rather an online arrival card system developed to streamline the entry process and comply with international standards.
Kantapong Thananerngroth, President of the Thai Tourism Promotion Association, said many domestic tour agencies received fewer bookings from local tour groups than expected for Songkran, attributed to weakened spending and travel sentiment.
Deputy government spokesman Anukul Prueksanusak has cited findings from a recent consumer behaviour survey conducted by the University of the Thai Chamber of Commerce, which said spending during Songkran is projected to increase by 4.5% to 134 billion THB (3.8 billion USD), up from last year’s 129 billion THB
The article stressed that throughout his revolutionary career, the founder of modern Vietnam consistently regarded the revolutionary press as a vital part of the Vietnamese Party’s and nation’s revolutionary struggle.
Pichai said the trade talks with the US are important and need to move forward professionally, without regard for any political changes in Thailand, believing that Thailand has clear principles, guidelines and procedures in place.
The tax adjustment supports the Malaysian Government’s strategy to reduce reliance on foreign food supply chains and to assist domestic farmers, a finance official has said.
The proposed venue is located in the Chatuchak area of Bangkok, featuring eight public sites, including Krungthep Aphiwat Central Terminal and several nearby parks.
Connectivity is expected to improve further with the completion of the fifth Laos–Thailand Friendship Bridge by the end of 2025, facilitating logistics and agricultural exports to Vietnam, Thailand, and China.
Two naval gunboats intercepted a fishing vessel carrying 1.5 tonnes of methamphetamine hydrochloride off the coast of the main island of Luzon just before dawn, in a joint operation with the Philippine Drug Enforcement Agency.
In the today context of socio-economic development and growth, the professionalism of Vietnam’s revolutionary journalists continues to rise, guided by exemplary mastery of new information technologies and the modernisation of their founding principles to preserve the enduring values of revolutionary journalism.
Thai Permanent Secretary of the Ministry of Commerce Vuttikrai Leewiraphan Thailand's formal proposal will be substantial enough for the US to consider further detailed negotiations. He hoped for a tariff rate not exceeding 10% and suggested that the US might extend the negotiation period if an agreement is not reached by the July 8 deadline.
Organised by the Ministry of Culture and the Association of Thai Silk & Culture Promotions, the event honors Her Majesty the Queen on her 47th birthday anniversary and promotes Thai craftsmanship on an international stage.
Prensa Latina's recent article on Vietnam’s assurance of smooth and effective transition to a leaner structure highlighted Prime Minister Pham Minh Chinh’s latest directions on implementing 28 resolutions regarding the decentralisation and delegation of authority.
The lab focuses on four key thematic areas: energy transition and green innovation, sustainable agriculture, circular economy and sustainable cities, and nature-based solutions and biodiversity.
The key content of the document titled "Accelerating Innovative Strategies: Addressing the OOSCY Challenges" will be refined further in a seminar preceding the 47th ASEAN Summit in Kuala Lumpur this October.
This follows Telegram’s serious failure to address the content that has been repeatedly reported to them, despite various efforts of negotiation and cooperation made by MCMC, it said.
Efforts to empower women must transcend dialogue and translate into concrete commitments, including corporate pledges and government partnerships, according to the spouse of Malaysian Prime Minister Anwar Ibrahim.
The forum featured two in-depth discussion sessions, engaging representatives from governments, think tanks, and businesses from both ASEAN and China, on how to forge closer ties for a common future.
The new FIFA Hub in Jakarta will not only support football development in Indonesia but also serve as a coordination centre for 21 football associations across Southeast and East Asia.
Minister Counselor Nguyen Hoang Nguyen reaffirmed Vietnam’s principled and consistent stance on the Palestine issue, calling for an immediate and lasting ceasefire across the entire Gaza Strip.
PM Anwar Ibrahim affirmed the determination of Malaysia, as ASEAN Chair for 2025, to utilise all viable regional mechanisms of the bloc and work with partners to de-escalate violence and restore a peace process led by Myanmar.
Talking to the Vietnam News Agency on the occasion of the 100th anniversary of the Vietnam’s Revolutionary Press Day (June 21, 1925–2025), Nikulina, who is also a veteran journalist of Russia’s Sputnik News, emphasised the vital role of mainstream journalism in defending the truth and maintaining public trust.
