Thailand is No. 1 MICE destination: survey

The Thailand Convention and Exhibition Bureau (TCEB) has announced the results of its market survey, indicating that Thailand is the world's number one destination for the MICE industry.

Monday, May 21, 2018 20:59

Thailand is No. 1 MICE destination: survey ảnh 1

At Wat Traimit pagoda, Thailand (Source: Internet)

Bangkok (NNT/VNA) – The Thailand Convention andExhibition Bureau (TCEB) has announced the results of its market survey,indicating that Thailand is the world's number one destination for the MICEindustry.

TCEB President Chiruit Isarangkun Na Ayuthaya, said that accordingto the bureau’s recent market survey, Thailand is the most popular choice forMICE (meetings, incentives, conferencing and exhibitions), followed by Japan insecond place and Singapore in third.

Chiruit also announced that the country will hostinternational events organised by the Society for Incentive Travel Excellence(SITE) and the Global Association of the Exhibition Industry (UFI) next year,showcasing the country's potential as the prominent MICE destination inSoutheast Asia. He indicated that the growth of the MICE industry will benefitthe country.

CEO of Custom Asia Company Limited Sukit Tanskul assertedthat Thailand has to maintain its lead in the MICE industry by looking for newbusiness opportunities and securing long-term brand loyalty to Thailand.

He cited the market survey, which revealed three areas in which the countryshould focus, including satisfying basic infrastructure requirements; improvinghospitality and cuisine; and creating unique experiences.-VNA

VNA

#Thailand Convention and Exhibition Bureau #Vietnamplus #Vietnam News Agency #MICE industry #market survey #Society for Incentive Travel Excellence #MICE destination in Southeast Asia Thailand

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