With more than 5,000 accommodation establishments receiving Travel Sustainable badge of Booking.com, Vietnam is among the top five countries in Asia-Pacific region with the highest number of the providers of this kind of service recognised for their efforts to operate more sustainably.
Sustainable tourism an inevitable trend (Photo: thanhnien.vn)
Hanoi (VNA) – With more than 5,000accommodati🌄on eℱstablishments receiving Travel Sustainable badge of Booking.com,Vietnam is among the top five countries in Asia-Pacific region with the highest numberof the providers of this kind of service recognised for their efforts to operatemore sustainably.
According to Booking.com 2023 Sustainable TravelReport which contains insights gathered from more than 33,000 travelers across35 countries and territories, 80% of the global travelers say that sustainabletravel has become more and more important to them. Some of 97% of Vietnamese holiday-makers said they wish to takepart in sustainable tours in the future, and this proves that this type of tourismhas gradually become popular and received warm response from vacationers. Vietnamese excursionists expressed a desire to travel moresustainably over the coming 12 months and 75% of them said that they arewilling to pay more for travel options with a sustainable certification, as away to make sure they are making a positive impact. The report reveals that Vietnamese tourists are takingthe initiative in reward points, loyal customers, promotion programmes formaking more sustainable choices, and 79% of respondents said they feel securedwhen they stay in accommodation facilities which have been recognised for their sustainabilityefforts with a Travel Sustainable badge. These changes in tourism habits require tourismdestinations and accommodation facilities to quickly change for better adaptation. Dang Xuan Sơn, Chairman of Responsible Travel ClubVietnam (RTC), acknowledged that sustainable tourism is necessary in Vietnam to inspireand create a driving force for environmental protection and eliminate carbon dioxinwhile preserving cultural values and attracting more international tourists.
However, the transition from a traditional model to astandard sustainable one comes with a certain cost that not allaccommodation establishments are willing to pay for. Meanwhile, Vietnamcurrently has 38,000 accommodation establishments, but mostly of small and medium sizes./.
With diverse natural resources and rich ecosystems, Van Long Wetland Nature Reserve in Gia Vien district, the northern province of Ninh Binh, has many advantages and potential to develop a service-based economy, effectively contributing to local socio-economic development.
Officials of the Mekong Delta city of Can Tho on May 17 had a working session with a delegation of the Swiss State Secretariat for Economic Affairs (SECO) to discuss the implementation of a sustainable tourism development project funded by the Swiss Government in Vietnam in 2023-2027.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
Sustainable tourism an inevitable trend (Photo: thanhnien.vn) 
