Vietnam is considered a land of opportunities where consumers now have more power and willingness to spend, according to a recent report released by the global performance measurement company Nielsen.
Co.op mart in Ho Chi Minh City (Illustration image: VNA)
Vietnam is considered a land of opportunities where consumers now have more power and willingness to spend, according to a recent report released by the global performance measurement company Nielsen.
Vietnam Consumer Landscape 2015 found Vietnamese among the most optimistic consumers globally since they are earning more and spending more.
Their monthly income per capita increased by 44 percent between 2010 and 2012, and the rate of consumption by 32 percent.
As a result, Vietnamese have a strong desire for a better life, with 73 percent of consumers polled being willing to pay more for higher quality as well as health, and 39 percent considering health as their top concern.
The highest percentage of saving every month is for children's future (34 percent), health (12 percent) and first time home purchase (11 percent).
Vietnamese have more opportunities to shop and buy than ever before. E-commerce is playing an important role when 42 percent of consumers bought groceries at supermarkets.
Convenience has become a way of life and the shift starts with young people and professionals. Around 23 percent of students and 36 percent of white-collar workers/professionals often shop at supermarkets and convenience stores.
The number of convenience stores in the country more than doubled last year to 348 from 147 in 2012, while the number of mini-marts increased to 600.
But traditional groceries outlets remain dominant. More than 80 percent of the sales of consumer goods was done through the 1.3 million traditional outlets nation-wide.
Technology has brought Vietnamese people more opportunities to stay connected. Smart phone sales are booming, with nearly half of Vietnamese owning one. When watching video programming, 62 percent use of people computers, 30 percent use mobile phones and 26 percent use tablets.
E-tailing is growing now with 28 percent of consumers preferring to shop online for home delivery.
Nielsen, which is headquartered in the US, studies consumers in more than 100 countries.-VNA
Total retail sales of goods and services reached 2,116.67 trillion VND (94 billion USD) for the January-August period, a 10.1 percent increase year-on-year, or 9.1 percent if inflation is excluded.
Gaining access to accurate information on land, buildings and other factors needed for the investment making-decision process has been one of greatest challenges facing foreign retailers in Vietnam.
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The probe, initiated on June 11 following a petition by the US Coalition for Fair Trade in Hardwood Plywood, targets products classified under HS Code 4412 and 9403 imported from China, Indonesia and Vietnam.
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A key change in the draft decree is a provision requiring bank transfers for gold transactions valued at 20 million VND (765 USD) and above, to enhance transparency and verify customer identities.
In the first four months of 2025, trade turnover between Vietnam and Cambodia surpassed 3 billion USD, marking a 7% increase compared to the same period in 2024.
On June 19 alone, a total of 2,005 trucks completed customs clearance at Lang Son’s border gates — the highest single-day figure ever recorded in the province. Of these, 634 carried exports and 1,371 imports.
The OECD Economic Surveys: Vietnam 2025 report focuses on analysing the country’s macroeconomic fundamentals, the impact of international integration on attracting foreign investment and trade, and the country’s prospects for developing a low-carbon economy.
Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Outcomes of ABAC III will shape ABAC’s final policy recommendations to be submitted to the ABAC-APEC leaders’ dialogue, scheduled to take place in the Republic of Korea this November.
This is the second year the magazine has released the ranking, which is based on total revenue and key financial indicators of enterprises from seven countries in the region: Vietnam, Indonesia, Thailand, Malaysia, Singapore, the Philippines, and Cambodia.
At the summit, publishing, tech, and media sectors will discuss emerging trends, business models, and sustainable solutions for digital publishing development in Vietnam.
Co.op mart in Ho Chi Minh City (Illustration image: VNA)
