Hanoi (VNA) – Sun Group and Accor & Ennismore - a leading global hotel management group - on December 5 signed an agreement to bring the world leading luxury all-inclusive Rixos brand to Hon Thom, Phu Quoc.

First luxury all-inclusive resort in Southeast Asia

Under the agreement, Accor & Ennismore will manage and operate the Rixos Phu Quoc project - the first Rixos-branded resort in Southeast Asia under the luxurious all-inclusive model that is typical of this brand.

Rixos, established in 2000 in Antalya, Turkey, is a premium all-inclusive hotel brand under Ennismore, which encompasses iconic hotels representing a high-class lifestyle, luxurious destinations of Paris Society, and Rixos’ luxury and vibrant entertainment resorts. In 2021, Ennismore formed a joint venture with Accor and quickly became the fastest-growing hospitality and lifestyle group in the world. Located in Hon Thom, part of Sun Paradise ecosystem that Sun Group created in Phu Quoc, Rixos Phu Quoc combines unique architectural and cultural elements. The resort features nearly 2,000 elegantly designed rooms, including 207 suites, with breathtaking ocean views and private access to pristine beaches, where guests can enjoy romantic sunsets in absolute privacy.

Rixos Phu Quoc is not just a resort; it is a vibrant work of art. Nam Phuong Palace (Queen’s Palace), the heart of the resort, is built like a royal palace, echoing the refined image of a traditional conical hat of Queen Nam Phuong and creating a magnificent, artistic space.

Every detail at Rixos Phu Quoc is meticulously crafted to offer guests an opportunity to explore and experience a royal-like life amidst stunning nature.

All-Inclusive - new standard for luxury resort

The concept of "All-Inclusive”, “All-Exclusive" is defined by Rixos as a new standard in global vacationing, where guests can enjoy personalised luxury amenities, entertainment, and relaxation - all included in a single payment. This service package is often referred to as a "worry-free vacation."

Specifically, with the all-inclusive packages that Rixos Phu Quoc will offer upon opening, customers will only need to pay once for all services including accommodations, diverse dining options (at nearly 20 restaurants/bars), exclusive amenities such as family beach areas, playgrounds, Rixy Kids Clubs, swimming pools, outdoor entertainment areas, sports facilities, a spa, and a range of experiential activities within the Sun Paradise Land ecosystem in Phu Quoc such as Sunset Town, the longest sea-crossing 3-wire cable car in the world, Aquatopia water park at Sun World Hon Thom; high-class art shows, and many other experiences. Gaurav Bhushan, co-CEO at Ennismore, said that at Rixos, the concept of all-inclusive means luxury. As the only all-inclusive resort on this island, Rixos Phu Quoc sets a new standard inspired by local culture and global influences, making it an ideal destination for luxury vacations. He said Ennismore is excited to bring Rixos' signature all-inclusive model to Southeast Asia for the first time. Nguyen Vu Quynh Anh, CEO at Sun Hospitality Group said that with Rixos Phu Quoc, they expect to revolutionise Vietnam’s resort industry, enhancing the image of Phu Quoc to be more prominent and reputable on the global tourism map so that it can be positioned as a destination that can compete with famous resort islands such as the Maldives or Hawaii.

Future of Phu Quoc: a luxury destination

Recently, Phu Quoc has gained significant attention in media and international travel forums with the launch of high-end products, unique artistic shows, and iconic structures such as the Kiss Bridge and the 'Canh Buom' (Sail) building in Hon Thom island. The inclusion of a leading global all-inclusive brand like Rixos promises to establish Phu Quoc as a "luxury island," highlighting the distinctiveness of the Sun Paradise Land ecosystem built by Sun Group on the Pearl Island. With three main subdivisions, namely beaches on the East coast, Sunset Town on the West coast and Hon Thom island, this complex is connecting the most beautiful destinations in Phu Quoc, creating an unprecedented high-class experience journey, from entertainment to resort and sports.

The high-end tourism ecosystem Sun Paradise Land is constantly enhanced with the presence of not only Rixos but also many prestigious brands and various world-class facilities such as the Luxury Collection, Ritz Carlton Reserve, and a golf course built and designed by IMG – the world's leading golf course design and management group, or in the future, the Sun Hospital that meets international standards, a high-class sea square with an international cultural and artistic centre, a theatre, and a large-scale exhibition hall. They help enhance the island's appeal to premium international travelers seeking unique vacation experiences at “new heavens” on Earth. A representative from Rixos remarked that they are truly impressed with the comprehensive service ecosystem provided by Sun Group in Phu Quoc, which is rare in Vietnam and even globally. This complete ecosystem allows Rixos’ all-inclusive model to deliver maximum value and provide guests with the most complete and luxurious vacation experience./.