Branding is one of the things start-ups should plan for before launch, a recent conference heard in Ho Chi Minh City.
Buildinga brand comprised many steps and start-ups needed to research themarket they were about to enter and know their competition to come upwith unique and distinctive branding measures, Dang Hoai An, marketingdirector of Microsoft MDS Vietnam, said.
Startups need to create"interesting story to tell". They need to think about how to make peoplebelieve their products better but more reasonable prices than existingproducts in the market, she said.
Le Trung Nam,General Director of the Hoa Thien Phu Pharmaceutical Joint StockCompany, said in 2009 his group had started operating with a capital ofjust 200 million VND (9,208 USD) and made a nutritional product to treatanorexia in children.
At that time there had been amyriad of nutritional products for children from large companies, butthanks to his company's awareness of customers' psychology and focus onthe correct segment, it had been successful.
Todayit was one of the leading pharmaceutical companies in manufacturing anddistributing traditional medicines and functional foods.
Branding was an unceasing and long-term process for enterprises, he said.
The role of humans in building brands was extremely important, even more important than capital, he stressed.
To be a successful start-up, "You need to have three things: a uniqueidea, specific and detailed action plans, and a way to approachinvestors actively."
Dinh Van Loc, Chairman of OnnetJoint Stock Company, who began his business with an initial capital ofless than 100 million VND (4,606 USD) and specialises in internetmarketing, said clever usage of internet marketing tools helped promotebrands.
Organised by the Business Start-up SupportCentre in collaboration with the HCM City Young BusinesspeopleAssociation, the conference attracted more than 500 university studentsfrom the city.
It is part of a series of activitiesrelated to the 2015 Start-up Wheel competition, which aims to be a forumfor young people to present innovative business start-up ideas andbusiness strategies and mobilise funds for projects.-VNA
Buildinga brand comprised many steps and start-ups needed to research themarket they were about to enter and know their competition to come upwith unique and distinctive branding measures, Dang Hoai An, marketingdirector of Microsoft MDS Vietnam, said.
Startups need to create"interesting story to tell". They need to think about how to make peoplebelieve their products better but more reasonable prices than existingproducts in the market, she said.
Le Trung Nam,General Director of the Hoa Thien Phu Pharmaceutical Joint StockCompany, said in 2009 his group had started operating with a capital ofjust 200 million VND (9,208 USD) and made a nutritional product to treatanorexia in children.
At that time there had been amyriad of nutritional products for children from large companies, butthanks to his company's awareness of customers' psychology and focus onthe correct segment, it had been successful.
Todayit was one of the leading pharmaceutical companies in manufacturing anddistributing traditional medicines and functional foods.
Branding was an unceasing and long-term process for enterprises, he said.
The role of humans in building brands was extremely important, even more important than capital, he stressed.
To be a successful start-up, "You need to have three things: a uniqueidea, specific and detailed action plans, and a way to approachinvestors actively."
Dinh Van Loc, Chairman of OnnetJoint Stock Company, who began his business with an initial capital ofless than 100 million VND (4,606 USD) and specialises in internetmarketing, said clever usage of internet marketing tools helped promotebrands.
Organised by the Business Start-up SupportCentre in collaboration with the HCM City Young BusinesspeopleAssociation, the conference attracted more than 500 university studentsfrom the city.
It is part of a series of activitiesrelated to the 2015 Start-up Wheel competition, which aims to be a forumfor young people to present innovative business start-up ideas andbusiness strategies and mobilise funds for projects.-VNA
