Located around 10km from Buon Ma Thuot City, Aeroco Coffee Farm spans nearly nine hectares and is building a multi-layered agro-ecosystem. By allowing coffee plants to grow in a more natural environment, the farm produces beans with unique aromas and distinctive flavours. Its specialty and premium coffee products have already entered markets in Europe, Japan, the US, Canada, and China.

It is a great time for Vietnam to build on specialty coffee segment to enhance its global recognition and increase its value in the coffee supply chain.

High-quality coffee products and specialty coffee are expected to help position the brand of Buon Ma Thuot coffee, contributing to turning the city of the same name in the Central Highlands province of Dak Lak into a global hub for specialty coffees.

Thanks to a trend of hiking in coffee prices, experts have predicted that this year’s coffee export revenue may exceed last year’s record of 4 billion USD.

The Central Highlands province of Gia Lai – one of Vietnam’s coffee growing centres - is striving to develop its specialty coffee brand by focusing on increasing the quality and value of products.

Though COVID-19 has brought challenges to the coffee industry, businesses can nevertheless seek to adapt by exploring innovative and value-added ideas for Vietnamese coffee.

Arabica coffee, a strong product of Vietnam, was promoted at the SCAJ World Specialty Coffee Conference and Exhibition in Tokyo, Japan, on September 30.