Social media, messaging apps enable firms to access potential customers: seminar
Many Vietnamese prefer using messaging apps for their daily activities, including shopping for essential goods, so this is an opportunity for businesses to interact with potential customers via social media platforms and messaging apps, an expert has said.
HCM City (VNA) – Many Vietnameseprefer using messaging apps for their daily activities, including shopping foressential goods, so this is an opportunity for businesses to interact with potentialcustomers via social media platforms and messaging apps, an expert has said.
Vietnamese spend about 2 hoursand 32 minutes on surfing social networks and messaging apps each day, and staythere one minute longer than the average of global users, Karla Banua, a salesand advertising specialist at Rakuten Viber,told a seminar in Ho Chi Minh City on October 16.
A 2023 survey on Viber showed that69% of Viber users in Vietnam, mostly aged 25-50, were able to pay for theservices supplied by this cross-platform messaging app, 73% of customers in thecountry messaged to interact with brands, and 36% shopped via chat.
Besides, 64% of online shoppersexplored brands and products via social media and messaging apps, 68% preferredbuying things from the brands they can conveniently communicate and directlyinteract with while seeking product and brand information, 78% wanted to accessdelivery updates, 73% wanted to switch to rivals of a brand after several negativeexperiences, and 82% hoped to receive businesses’ feedback on their opinions,the survey found.
Some businesses also said socialnetworks and messaging apps are providing favourable conditions for manybrands, especially startups and local small- and medium-sized enterprises, toaccess not only domestic but also international customers.
In reality, many Vietnamese firms have been benefiting from the solutions forinteraction with potential customers via social media and messaging apps whencustomers are paying more attention to the interaction with local businessesand brands.
At the seminar, Rakuten Viber alsointroduced Viber for Business, which provides companies with various solutionsfor advertising, messaging, making calls, and one-time passwords (OTP)./.
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Illustrative image (Photo: businessinsider.com) 
