Singapore partners with Vietnamese singer for tourism campaign
The Singapore Tourism Board Vietnam has partnered with Hoang Dung for the release of his latest music video, “Cuoi Tuan (1825)” (Weekend), for its “Made in Singapore” campaign.
Hoang Dung’s latest music video, “Cuoi Tuan (1825)” (Weekend), in partnership with the Singapore Tourism Board Vietnam, invites audiences to discover Singapore’s fusion of culture, nature and modernity. (Photo: Courtesy of STB)
HCM City (VNS/VNA)꧋ - The Singapore Tourism Board Vietnam has partnered with Hoang Dung for the release of his latest music video, “Cuoi Tuan (1825)” (Weekend), for its “Made in Singapore” campaign.
The MV captures the Singapore experiences from well-known attractions to hidden gems.
The song “Cuoi Tuan (1825)” was composed by Dung during a busy period, and he coincidentally recognised a problem young people often face when doing freelance work: the habit of arranging time for work and rest unreasonably, leading to psychological pressure, easy discouragement and exhaustion.
Through the song, he wants to tell people that they should not forget the balance between work and personal life, even while pursuing their passion wholeheartedly.
For his first MV shoot abroad, he chose Singapore for its beautiful landscapes, which are familiar to many people. Besides, through this trip, he wanted to encourage everyone to make time to travel.
“I am delighted to partner with the Singapore Tourism Board on this meaningful project, he said.
“My first visit to Singapore has been a rewarding experience, and I am excited to share the city’s unique fusion of culture, nature and modernity through this music video. I hope this collaboration inspires my fans to explore the many facets of this city-state.”
Serene Ng, STB’s area director for Vietnam, said: “We are pleased to partner with Hoang Dung on this project. His influence and artistry resonate with our target audience, uniquely presenting Singapore in a fresh and unexpected light, showcasing its diverse offerings and charming cityscape in a way that deeply connects with his fans.”
“This partnership not only emphasises Singapore’s vibrant fusion of culture, nature, and modernity but also amplifies the essence of ‘Made in Singapore’ through Hoang Dung’s distinctive perspective.”
Launched on September 27, 2023, the “Made in Singapore” global campaign seeks to inspire travel to Singapore.
This collaboration with Dung builds on STB’s influencer marketing strategy in Vietnam, following the success of previous partnerships with key opinion leaders and celebrities such as Gin & Puka and Orange./.
Renowned travel magazine Travel + Leisure has dedicated an entire article to explain the allure of Phu Quoc to its nearly 5 million readers. Key reasons highlighted include convenient transportation, an advantageous visa policy, and a variety of appealing experiences.
Vibrant economic diplomatic activities in 2024 have contributed to creating a firm foundation for Vietnam and Singapore to upgrade their relations to a comprehensive strategic partnership level, according to Cao Xuan Thang, Trade Counsellor and head of the Vietnam Trade Office in Singapore.
The Department of Culture, Sports, and Tourism of Phu Tho province, which will host the second leg of the ASEAN Cup semifinal match between Vietnam and Singapore, announced on December 27 that tickets for the match will be available for purchase both in-person and online.
Nguyen Trong Nha Uyen has made history for Vietnam’s dancesport by clinching a bronze medal in the solo Latin category at the WDSF World Championship 2025 in Germany.
The ambassador noted that among the 300,000 Vietnamese residing in the RoK, around 3,000 are living in Pyeongtaek and contributing actively to the local economy. Ho expressed his hope that the local authorities will continue support the overseas Vietnamese community in the city.
This is the first time since the adoption of the Convention that a country has served two consecutive terms on the Committee. The outcome shows the trust and recognition that member states have given Vietnam for its efforts and achievements in carrying out and promoting the Convention, as well as for its active role, strong standing, and growing credibility at UNESCO.
Quang Duc pottery is known for its wide range of forms, including wine bottles, jars, lime pots, vases, plant pots, incense burners and candle stands. Decorative motifs are equally rich, featuring mythical creatures, pastoral scenes, floral patterns, deer, peacocks, bats and more.
Vietnam’s cinematic appeal lies in its diverse settings, from terraced mountains and limestone karsts to bustling markets and ancient towns. Its mix of ethnic vibes, buzzing street life, and old traditions gives directors a goldmine for storytelling.
The Vietnamese team will gather on June 26 in Ba Ria-Vung Tau, where they will train until July 14 before departing for Indonesia for the ASEAN U23 Championship 2025, which runs from July 15 to 29. Vietnam will face Laos on July 19 and Cambodia on July 22 in the group stage.
The exhibition showcases more than 100 valuable documents and artifacts, divided into two main parts: “Journalist Nguyen Ai Quoc – Ho Chi Minh” and “President Ho Chi Minh – Founder and Mentor of Vietnamese Revolutionary Press.” This is an opportunity to recall the late leader’s journalism journey and affirm his exceptional role in founding and guiding the revolutionary press in Vietnam.
For the first time, the World DanceSport Federation (WDSF) has granted Vietnam hosting rights for the two championships, including the Asian women’s solo category, which debuts this year as an officially recognised event.
Eight teams will join the tournament, divided into two groups. Group A features Vietnam, the Philippines, Sichuan Club (China), and Australia, while Group B consists of Vietnam U21, Korabelka Club (Russia), Taiwan (China), and U21 Thailand.
Despite strong home support and high expectations, Vietnam were unable to overcome the defending champions, who secured their third consecutive win over Vietnam in a regional final, following previous victories in 2014 and 2023.
The event, part of Vietnam’s cultural diplomacy strategy through 2030, was jointly organised by the Vietnamese Embassy in Venezuela and USM’s Faculty of International Relations. It attracted thousands of students from universities across Venezuela.
For the first time, Vietnamese audiences will have the opportunity to experience the ballet masterpiece "Don Quixote" in its original version by renowned choreographer Marius Petipa.
The contest carried deep meaning as it was the first time the life of Vietnamese women abroad had been highlighted as the central theme, said poet and writer Nguyen Quang Thieu, Chairman of the Vietnam Writers’ Association.
The event formed part of Vietnam’s ongoing campaign to seek UNESCO World Heritage status for the complex at the 47th session of the UNESCO World Heritage Committee, scheduled to take place in Paris in July.
Creative cultural festivals are fast emerging as a new catalyst for tourism development in Vietnam, as localities increasingly invest in these vibrant events on a more systematic and larger scale.
This marks the first time Vietnam has hosted a continental-level Muay event which will feature competitions across 28 weight categories in combat and eight performance categories.
Coming to the Vietnamese booth, visitors had the chance to take part in a bamboo dance, a workshop on painting woven bamboo or rattan, or quizzes about Vietnam.
