Video shopping is emerging as a new trend, compelling sellers to adopt multi-channel strategies while enhancing key services such as express delivery, after-sales support and exclusive promotions.
According to a survey by Sapo Technology Joint Stock Company, 55.7% of revenue-growing sellers are adopting a multi-channel model, with most generating monthly revenues between 200 million and 1 billion VND.
Vietnamese e-commerce platforms’ revenues fell significantly in the third quarter of this year, while foreign platforms saw considerable expansion, according to a recent report by e-commerce data company Metric.
The average transaction volume across five major e-commerce platforms in Vietnam, including Shopee, TikTok Shop, Lazada, Tiki, and Sendo, reaches 25.3 trillion VND, equivalent to 1 billion USD, per month.
Vietnam has one of the most dynamic live commerce markets globally, driven by its growing population, tech-savvy culture, and an expanding base of discerning young consumers, experts said.
Vietnamese consumers spent 143.9 trillion (5.68 billion USD) buying 1.53 million items on five e-commerce platforms in the first half of this year, representing a rise of 54.91% and 65.55% over the same period last year, respectively, according market analysis firm Metric.
Members of the Vietnam General Confederation of Labour (VGCL) and workers can enjoy big sales promotions when shopping online for Lunar New Year (Tet) celebration at a Tet market especially opened for them on the e-commerce platforms of Shopee and Tiki from January 15 to February 7.
E-commerce will remain the fastest growing and most stable economic sector this year, according to the Vietnam Online Business Forum 2023 in Hanoi on April 18.
Vietnam’s e-commerce is projected to continue booming in 2023 and developing firmly in the following years, aided by a series of growth drivers such as the wave of digital transformation, consumers’ trust, technological infrastructure, and favourable mechanisms and policies issued by the Government.
With a population of nearly 100 million and strength in cultivating spice plants, Vietnam has substantial potential for spice production, consumption and export.
The way people buy food in HCM City has changed after a period of social distancing amid the COVID-19 pandemic, with more food products bought online, according to online sellers.
Telio, the first business-to-business (B2B) e-commerce platform in Vietnam, has received funding of 22.5 million USD from Vietnamese tech unicorn VNG, raising total investment that it had attracted as of September 2021 to 51 million USD.
The engagement of Vietnamese e-commerce platforms in the consumption of farm produce, particularly lychees, is a sustainable move not only amid the COVID-19 pandemic but also for the future.
Lychees grown in the northern province of Bac Giang, which is being hit hard by the COVID-19 pandemic, will be put up for sale on major e-commerce platforms in the next three and four days.
Despite being a new player in Indonesia’s digital payment field, ShopeePay, the e-wallet arm of online marketplace Shopee, has become a market leader amid the e-commerce boom during the COVID-19 pandemic.
The Ministry of Finance has asked digital-based businesses and delivery service companies to provide information about e-commerce sellers using their platforms and services so they can be taxed.
