Illustrative image (Source: AFP) HCM City (VNA) – Boosting export via giant retailplatform like Amazon will enable small- and medium-sized enterprises to accessworld market at the lowest cost, experts said at a seminar held in Ho Chi MinhCity on July 19.
Speaking at the event, Director of the Investment and TradePromotion Centre of Ho Chi Minh City (ITPC) Pham Thiet Hoa said the growth of shippingservices has turned e-commerce into a popular trade channel of the world’smajor enterprises, including those in Vietnam.
He added that 98 percent of Vietnamese firms are micro,small- and medium-sized ones with limited capital and technology, so it isimportant to tap online trade channels.
Tran Xuan Thuy, Executive Director of the Amazon GlobalSelling Vietnam, said in the US alone, nearly 70 percent of consumers visitAmazon to seek products while 80 percent compare prices at the site to makefinal decisions.
Thuy said the use of Amazon as a new advertising channelwill become an inevitable trend for firms in various countries, includingVietnam.
Co-founder of the Amazon FBA Freedom Group Tran Quy Hiensaid the rate of buyers on Amazon amounts to 30 percent on usual days and 60percent on holiday, while the figure at other sites are only about 1 percent.
According to him, health care products, cosmetics,electronics, household appliances, kitchenware and stationeries are among the bestsellerson Amazon at present. Vietnam’s products such as coconut, momordica and cajeputoil, handicrafts, leather and footwear could compete with foreign brands.
In order to maintain operations on Amazon, he advised firmsto study product development and use technology to bring the best experience toclients.
The Ministry of Industry and Trade’s Vietnam E-Commerce andDigital Economy Agency reported that the global e-commerce revenue topped 2.77trillion USD last year, which is forecast to top 3.3 trillion USD later thisyear and more than 4.47 trillion USD by 2021.-VNA
Speaking at the event, Director of the Investment and TradePromotion Centre of Ho Chi Minh City (ITPC) Pham Thiet Hoa said the growth of shippingservices has turned e-commerce into a popular trade channel of the world’smajor enterprises, including those in Vietnam.
He added that 98 percent of Vietnamese firms are micro,small- and medium-sized ones with limited capital and technology, so it isimportant to tap online trade channels.
Tran Xuan Thuy, Executive Director of the Amazon GlobalSelling Vietnam, said in the US alone, nearly 70 percent of consumers visitAmazon to seek products while 80 percent compare prices at the site to makefinal decisions.
Thuy said the use of Amazon as a new advertising channelwill become an inevitable trend for firms in various countries, includingVietnam.
Co-founder of the Amazon FBA Freedom Group Tran Quy Hiensaid the rate of buyers on Amazon amounts to 30 percent on usual days and 60percent on holiday, while the figure at other sites are only about 1 percent.
According to him, health care products, cosmetics,electronics, household appliances, kitchenware and stationeries are among the bestsellerson Amazon at present. Vietnam’s products such as coconut, momordica and cajeputoil, handicrafts, leather and footwear could compete with foreign brands.
In order to maintain operations on Amazon, he advised firmsto study product development and use technology to bring the best experience toclients.
The Ministry of Industry and Trade’s Vietnam E-Commerce andDigital Economy Agency reported that the global e-commerce revenue topped 2.77trillion USD last year, which is forecast to top 3.3 trillion USD later thisyear and more than 4.47 trillion USD by 2021.-VNA
VNA
