Search volume for Vietnam’s tourism ranks 7th worldwide
The search volume for Vietnam's tourism via Google's market trend tracking tool grew 10%-25% between mid-March and early June, ranking 7th in the world and indicating a strong demand recovery.
Hanoi (VNA) - The search volume for Vietnam's tourism via Google's market trend tracking tool grew 10%-25% between mid-March and early June, ranking 7th in the world and indicating a strong demand recovery.
As reported by the Vietnam National Administration of Tourism (VNAT) under the Ministry of Culture, Sports and Tourism, Vietnam was the only Southeast Asian nation listed in the top 10 destinations with the highest growth worldwide. Thailand ranked 15th, Indonesia 16th, Malaysia 18th, and the Philippines 20th.
Vietnamese localities that received the most searches in the period were Ho Chi Minh City, Hanoi, Da Nang, Phu Quoc, Nha Trang and Hoi An.
The biggest sources of search about Vietnam’s tourism include the US, Japan, Australia, India, the Republic of Korea, Singapore, the UK, Malaysia, Germany and France. India and Australia posted strong growth potential, as airlines have recently restored and expanded flight routes connecting Vietnamese cities with those of the two countries.
Also according to Google's data, the number of searches has increased by 3-4 times compared to the same period last year, when Vietnam just reopened its tourism.
In the first five months of this year, the nation welcomed nearly 4.6 million foreign visitors, achieving about 57.5% the 2023 target. With good growth momentum and favourable policies, Vietnam’s tourism industry is likely to meet and exceed its 8-million target set for this year./.
Foreign visitors’ searches for trips to Vietnam have increased significantly since the reopening of the tourism sector, according to a report from Google Destination Insights.
The volume of international searches for Vietnam’s tourism has surged by 50-70 percent, the fourth highest increase in the world, according to Google’s market trend tracker tool.
The volume of international searches for Vietnam’s tourism has surged by 50-70 percent, the fourth highest increase in the world, according to Google’s market trend tracker tool.
The search volume of accommodations in Vietnam is rising rapidly, ranking 11th in the world, indicating a strong recovery in demand for tourism in the country, reported the Vietnam National Administration of Tourism (VNAT) under the Ministry of Culture, Sports and Tourism on May 11.
All the 240 households in Thieng Lieng hamlet once knew only salt production and aquaculture, but now welcoming tourists has become a source of their joy and income.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Illustrative photo (Source: vtv.vn) 
