Search volume for Vietnam’s tourism ranks 7th globally
The top 10 most searched Vietnamese destinations were Ho Chi Minh City, Hanoi, Da Nang, Phu Quoc, Nha Trang, Hoi An, Vung Tau, Da Lat, Phan Thiet, and Hue. Notably, Vung Tau and Ninh Binh recorded the highest growth in search volume with over 75%.
The global search volume for tourist accommodations in Vietnam has increased by 10-25% since early 2025. (Photo: VNA)
Hanoi (VNA) – The global search volume for tourist accommodations in Vietnam has increased by 10-25% since early 2025, ranking 7th in the world for growth in destinatio🌳n searches, according to data from Google Destinati🍎on Insights.
Vietnam is also the only Southeast Asian country listed in the top 10, surpassing other competitors in the region, such as the Philippines (ranking 18th), Singapore (25th), Thailand (36th), Indonesia (37th), and Malaysia (39th).
Thanks to an open visa policy, a portfolio of diverse and high-quality tourism products, and the expansion of international air routes, Vietnam is emerging as a bright spot on the global tourism map, favoured and chosen by travelers worldwide. These positive signs lay a foundation for the tourism industry to achieve its target of welcoming 22-23 million international tourist arrivals in 2025.
Thanks to an open visa policy, a portfolio of diverse and high-quality tourism products, and the expansion of international air routes, Vietnam is emerging as a bright spot on the global tourism map.
The top 10 most searched Vietnamese destinations were Ho Chi Minh City, Hanoi, Da Nang, Phu Quoc, Nha Trang, Hoi An, Vung Tau, Da Lat, Phan Thiet, and Hue. Notably, Vung Tau and Ninh Binh recorded the highest growth in search volume with over 75%.
The US was the leading source of international interest in information about travel to Vietnam, followed by India, Australia, Japan, Singapore, the Republic of Korea (RoK), the UK, Taiwan (China), Malaysia, and Hong Kong (China).
Several factors that make Vietnam a favourite and attractive destination for international holiday-makers include its range of diverse and appealing offerings — from cultural, natural, and island tourism to new products such as agricultural tourism, railway travel, wellness tourism, and sports tourism.
Magnus Myreen, a tourist from Sweden, said that Vietnam offers diverse natural landscapes, a rich culture and history, unique cuisine, affordable travel costs, and hospitality, making international visitors choose the nation as their destination when exploring Southeast Asia.
Meanwhile, Claire Brew, a British tourist who spent a month traveling across Vietnam, said the country’s natural landscapes are incredibly diverse, stretching from north to south, with each region offering its distinct features that captivate international visitors.
According to the Vietnam National Authority of Tourism (VNAT), the country’s tourism infrastructure is increasingly being developed in a modern and comprehensive manner, with air, road, and sea transport all convenient, and the expansion of direct flights connecting big cities around the world to Vietnam, making it easier for international visitors to access the country. Besides, marketing and promotion campaigns conducted by the tourism sector in key source markets also help popularise the Vietnamese tourism brand globally.
The country welcomed more than 7.67 million international tourist arrivals between January and April, marking a 23.8% increase compared to the same period last year.
The VNAT plans to carry out seven major international promotional campaigns in 2025, aiming to attract between 22 and 23 million international arrivals this year./.
In her article posted on the Global Times of China, Liu Xiangyan, associate researcher of the Institute of International Studies at the China Tourism Academy, wrote that with the improvement of transportation networks and enhanced regional cooperation, the two countries have become each other's major markets of tourist sources.
Do Ha Thao, Secretary in charge of cultural affairs at the embassy, said that visitors show great interest in the Vietnamese booth, asking for information about tours and promotional programmes. Some of the visitors had previously been to Vietnam and wish to return.
The official dispatch builds on the Politburo’s directive to make tourism a spearhead economic sector, with the PM’s directions already delivering notable success. Tourism has become a bright spot in Vietnam’s post-COVID-19 recovery, it said.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
