Search volume for Vietnam’s tourism ranks 11th in the world
The search volume of accommodations in Vietnam is rising rapidly, ranking 11th in the world, indicating a strong recovery in demand for tourism in the country, reported the Vietnam National Administration of Tourism (VNAT) under the Ministry of Culture, Sports and Tourism on May 11.
Hanoi (VNA) – The search volume of accommodations in Vietnam is risingrapidly, ranking 11th in the world, indicating a strong recovery indemand for tourism in the country, reported theVietnam National Administration of Tourism (VNAT) under the Ministry of Culture, Sports and Tourism on May 11.
Accordingly, Vietnamis in the group of nations with a growth rate from 10% to 25%. The top countries includeItaly, Spain, Greece, Portugal, Croatia, the US, France, Canada, theNetherlands, and the Philippines.
In SoutheastAsia, Vietnam and the Philippines are the two countries in the top group in theworld. Other countries rank quite far behind, namely Thailand in the 24th place, Singapore 33rd, Indonesia 44th and Malaysia 45th.
The biggest sources of search about Vietnam’stourism include the US, Japan, Australia, Singapore, India, Thailand, France, Germany, the UK,and the Republic of Korea (RoK).
In the firstfour months of this year, Vietnam welcomed nearly 3.7 million foreign visitors,surpassing the total number for the whole year of 2022 and achieving nearly a halfof the 2023 target. With these positive results and the trend of growing demand,the international tourism market still has high potential for strong growth,especially during the peak season in the last months of this year.
Currently, the RoKremains the biggest source of tourist arrivals to Vietnam, followed by the US. Althoughthe Chinese market has just returned, it is already in the third position and expectedto recover faster than other markets due to its big market size, especiallyfrom the summer of 2023 and the last months of this year.
🌟 Meanwhile, the Australian and Indian markets have opportunities to increase the number of visitors toVietnam, as Vietnam Airlines and Vietjet Air have just opened direct flights connectingmajor cities of the two countries. In Southeast Asia, Thailand andCambodia are recovering well, equivalent to the pre-COVID-19 level./.
Vietnamese tourism businesses are making efforts to draw Chinese visitors with demand for deluxe services, sensing that the segment is expanding after COVID-19.
Though it is yet to return to levels prior to COVID-19, Vietnam’s inbound tourism has shown signs of recovery in the year since re-opening. Promotional programs to introduce Vietnam’s tourism offerings abroad have helped increase its profile and left a good impression worldwide.
Localities across Vietnam saw a boom in the number of tourists during the five-day holidays of Hung Kings Commemoration Day, Reunification Day and International Workers’ Day from April 29 to May 3.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
Illustrative image (Photo: thanhnien.vn) 
