SABECO renews deal to sponsor national football teams for three years
Vietnam's largest brewer Sai Gon Beer-Alcohol-Beverage JSC (SABECO) has agreed a deal to become the leading and exclusive partner for Vietnam’s national football teams from July 2022 to July 2025.
At the signing ceremony of the agreement (Photo: VNA)
Hanoi (VNA) - Vietnam's largest brewer Sai Gon Beer-Alcohol-Beverage JSC (SABECO) has agreed a deal to become the leading and exclusive partner for Vietnam’s national football teams from July 2022 to July 2025.
The agreement, which was signed between SABECO, the Vietnam Football Federation (VFF) and the VTVcab Sport Development Joint Stock Company (VTVCab Sport), was announced by SABECO on July 4 in Hanoi.
Speaking at the event, Deputy Minister of Culture, Sports and Tourism Hoang Dao Cuong appreciated the contributions of enterprises, especially SABECO, expressing his hope that more and more businesses will accompany and support Vietnamese sports.
SABECO previously sponsored the Vietnamese sports delegation at the 31st Southeast Asian Games (SEA Games 31) in May.
According to a representative from SABECO, Vietnamese sports is growing strongly, attracting attention at international tournaments, especially with the national football teams. SABECO wants to continue accompanying the national football teams in their journey to success.
SABECO was the diamond sponsor for SEA Games 31, the sole sponsor for the doping control programme at SEA Games 31, and a sponsor of the 7-player national football championship – SaiGon Beer Cup.
🅠 The company has also joined hands with the community in developing young sports talents, and promoting a healthy and active lifestyle in the community./.
Vietnam's largest brewer Sai Gon Beer-Alcohol-Beverage JSC (Sabeco) earned 986 billion VND (42.6 million USD) in post-tax profit in the first quarter of this year, an increase of 37.5 percent compared to the same period in 2020.
Honda Vietnam will continue to cooperate with the Vietnam Football Federation (VFF), and be the official sponsor of Vietnam’s national football teams for the 2021-24 period, the motor company announced on May 24.
The ambassador noted that among the 300,000 Vietnamese residing in the RoK, around 3,000 are living in Pyeongtaek and contributing actively to the local economy. Ho expressed his hope that the local authorities will continue support the overseas Vietnamese community in the city.
This is the first time since the adoption of the Convention that a country has served two consecutive terms on the Committee. The outcome shows the trust and recognition that member states have given Vietnam for its efforts and achievements in carrying out and promoting the Convention, as well as for its active role, strong standing, and growing credibility at UNESCO.
Quang Duc pottery is known for its wide range of forms, including wine bottles, jars, lime pots, vases, plant pots, incense burners and candle stands. Decorative motifs are equally rich, featuring mythical creatures, pastoral scenes, floral patterns, deer, peacocks, bats and more.
Vietnam’s cinematic appeal lies in its diverse settings, from terraced mountains and limestone karsts to bustling markets and ancient towns. Its mix of ethnic vibes, buzzing street life, and old traditions gives directors a goldmine for storytelling.
The Vietnamese team will gather on June 26 in Ba Ria-Vung Tau, where they will train until July 14 before departing for Indonesia for the ASEAN U23 Championship 2025, which runs from July 15 to 29. Vietnam will face Laos on July 19 and Cambodia on July 22 in the group stage.
The exhibition showcases more than 100 valuable documents and artifacts, divided into two main parts: “Journalist Nguyen Ai Quoc – Ho Chi Minh” and “President Ho Chi Minh – Founder and Mentor of Vietnamese Revolutionary Press.” This is an opportunity to recall the late leader’s journalism journey and affirm his exceptional role in founding and guiding the revolutionary press in Vietnam.
For the first time, the World DanceSport Federation (WDSF) has granted Vietnam hosting rights for the two championships, including the Asian women’s solo category, which debuts this year as an officially recognised event.
Eight teams will join the tournament, divided into two groups. Group A features Vietnam, the Philippines, Sichuan Club (China), and Australia, while Group B consists of Vietnam U21, Korabelka Club (Russia), Taiwan (China), and U21 Thailand.
Despite strong home support and high expectations, Vietnam were unable to overcome the defending champions, who secured their third consecutive win over Vietnam in a regional final, following previous victories in 2014 and 2023.
The event, part of Vietnam’s cultural diplomacy strategy through 2030, was jointly organised by the Vietnamese Embassy in Venezuela and USM’s Faculty of International Relations. It attracted thousands of students from universities across Venezuela.
For the first time, Vietnamese audiences will have the opportunity to experience the ballet masterpiece "Don Quixote" in its original version by renowned choreographer Marius Petipa.
The contest carried deep meaning as it was the first time the life of Vietnamese women abroad had been highlighted as the central theme, said poet and writer Nguyen Quang Thieu, Chairman of the Vietnam Writers’ Association.
The event formed part of Vietnam’s ongoing campaign to seek UNESCO World Heritage status for the complex at the 47th session of the UNESCO World Heritage Committee, scheduled to take place in Paris in July.
Creative cultural festivals are fast emerging as a new catalyst for tourism development in Vietnam, as localities increasingly invest in these vibrant events on a more systematic and larger scale.
This marks the first time Vietnam has hosted a continental-level Muay event which will feature competitions across 28 weight categories in combat and eight performance categories.
Coming to the Vietnamese booth, visitors had the chance to take part in a bamboo dance, a workshop on painting woven bamboo or rattan, or quizzes about Vietnam.
These are impressive achievements, not only showing the efforts and prowess of Vietnamese paddlers but also serving as proof of the sports sector’s strategic and systematic investment.
At the signing ceremony of the agreement (Photo: VNA) 
