RoK’s fashion brand Nerdy wants to expand foothold in Vietnam
Street style fashion brand Nerdy of the Republic of Korea (RoK)’s cosmetic and clothing company APR on February 11 announced its plan to expand operation in Vietnam, with the opening of more stores in this market.
Street style fashion brand Nerdy is planning to open more stores in Vietnam. (Photo: VNA)
Seoul (VNA) – Street style fashion brand Nerdy of the Republic ofKorea (RoK)’s cosmetic and clothing company APR on February 11 announced its planto expand operation in Vietnam, with the opening of more stores in this market.
Through its partnership with local fashiondistribution company Maison Retail Management International (MRMI), APR now hasfour offline stores in Vietnam, including two in Hanoi and two in Ho Chi MinhCity. The first store was opened at Vincom Dong Khoi shopping mall in January2023.
Among Nerdy's local stores, the one at Lotte Mall West Lake (Hanoi) has reported the most robust business results, followed by the outlet in VivoCity, Ho Chi Minh City.
The brand targets Vietnamese youths like it does in the RoK.
A Nerdy representative said spring/summer and sportswear have been favouredamong Vietnamese consumers, helping the brand gain increasing revenue.
The MRMI is planning to open its own TikTok shop in addition to Nerdy's online shop to serve the growing demand for onlineshopping among Vietnamese youths./.
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Street style fashion brand Nerdy is planning to open more stores in Vietnam. (Photo: VNA) 
