Ponagar Tower - unique cultural tourist destination in Khanh Hoa
The Ponagar Cham Tower, built between the 8th and 13th centuries, is a quintessential edifice in the collection of Cham architectural temples of southern Vietnam. Over the years, the site has transformed into an attractive spiritual tourism destination in Nha Trang city, the south-central province of Khanh Hoa.
Hanoi (VNA) ಌ– The Ponagar Cham Tower, built between the 8th and 13th centuries, is a quintessential edifice in the collection of Cham architectural temples of southern Vietnam. Over the years, the site has transformed into an attractive spiritual tourism destination in Nha Trang city, the south-central province of Khanh Hoa.
Also known as Thap Ba Mountain, the Ponagar Cham Tower is located at the mouth of the Cai river, 2km north of the centre of Nha Trang. The name Ponagar refers to the complete complex, of which the site is part of the essence of the Cham people, an architectural manifestation of the combination between a diversified culture, and an ancient civilisation.
The tower is associated with the My Son Sanctuary - the religious and political capital of the Champa Kingdom. This is where tourists can explore the wonderful architectural works of the Hindu period in this area, and learn more about the history of the Cham people in this land.
Exquisite architecture
The Ponagar Tower is a temple situated atop a small hill, about 50m above sea level. The architectural complex of Ponagar consists of three levels. At the lowest level was the gate tower, which no longer exists. From there, stone steps lead up to the middle level, called Mandapa (which means guest house or meditation hall). This is designed for pilgrims to rest and prepare offerings. The Mandapa is 20m long and 15m wide, featuring four rows of octagonal columns.
All the towers are built in a similar style, differing only in size and width. (Photo: VietnamPlus)
The large columns feature mortise holes carved deep into them, aligned horizontally with the tops of the smaller columns. The tower also showcases numerous terracotta statues and bas-reliefs, including images of Po Nagar, the deity Tenexa, celestial maidens, and various animals such as deer, golden geese, and lions.
The mortise holes in the large columns are aligned horizontally with the tops of the smaller ones. The tower also features numerous terracotta statues and bas-reliefs, including depictions of goddess Ponagar, God Tenexa, celestial maidens, and various animals such as deer, golden geese, and lions.
The top level is where the main towers are located. These towers are built in the Cham style, with tightly fitting bricks that hide the binding material.
The central Ponagar Tower is in the front row, which is quite large and stands about 23m. It is the biggest in an architectural complex comprising four temple towers each with doors, deities, and stone animal carvings. Inside is a goddess statue 2.6m high carved from black granite sitting on an imposing lotus-shaped pedestal, with its back supported by a large stone slab shaped like a Bodhi leaf.
This statue is considered a masterpiece of the Cham sculpture, the perfect balance harmoniously combining round sculpture techniques with bas-reliefs.
At the top of the tower is a statue of God Shiva riding the bull God Nandin, accompanied by other mascots such as swans, goats, and elephants. The exterior of the tower is decorated with carvings depicting dancers, boaters, rice grinders, and hunters.
The Goddess Ponagar Festival is recognised as a national intangible cultural heritage by the Ministry of Culture, Sports and Tourism in 2012. (Photo: VietnamPlus)
The Ponagar Tower is a masterpiece of architectural and sculptural art of the Cham people. The construction techniques used from the 8th to the 13th centuries remain a mystery, despite extensive research and numerous scientific studies.
In 1979, the Ponagar Tower was recognised as a national historical and cultural relic site by the Ministry of Culture, Sports and Tourism.
Goddess Ponagar Festival
The Goddess Ponagar Festival, annually held on 20th – 23rd days of the third lunar month, attracts tens of thousands of pilgrims and residents who come to commemorate the Goddess Thien Y A Na (called Po Inu Nagar). She is the Holy Mother of the Cham community in the central region and, according to Cham legend, taught locals to cultivate crops and make handicrafts.
The festival involves numerous spiritual rituals and cultural activities, including a ceremony to replace the Goddess’s dress and bathe her statue in herbal water. There is also an incense offering ceremony,those to pray for peace, happiness, and prosperity, as well as dancing, singing, and acting out of old stories.
The Goddess Ponagar Festival is recognszed as a national intangible cultural heritage by the Ministry of Culture, Sports and Tourism in 2012.
The festival helps showcase the beauty of the folk worship of the Mother Goddess in Khanh Hoa, and serves as an opportunity to boost local tourism activities./.
The culture and sports sector in the south-central coastal province of Khanh Hoa has hosted Cham dances at the relic complex of Ponagar temple towers in Nha Trang in recent years, to attract more visitors to the beach city.
The Ponagar Temple Festival was held recently in Nha Trang city in central Khanh Hoa province, to pay tribute to Goddess Thien Y A Na - Holy Mother of the Cham ethnic minority community in the central region who, according to Cham legend, taught local people how to cultivate crops and make handicrafts.
The annual Ponagar Festival, the biggest of its kind in the central coastal province of Khanh Hoa, opened in Nha Trang city on April 27, drawing a crowd of pilgrims from the surrounding provinces.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.