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Phuc Long to open first-ever store in US this month

Phuc Long Coffee & Tea has announced it will launch its first store in the US this month, two months after its Vietnamese peer, TNI King Coffee opened its first coffee store in the American country.
Phuc Long to open first-ever store in US this month ảnh 1Before Phuc Long, TNI King Coffee opens its first coffee store in the US in May. (Photo: Diendandoanhnghiep.vn)
Hanoi (VNA) – Phuc Long Coffee & Tea has announced it will launch itsfirst store in the US this month, two months after its Vietnamese peer, TNIKing Coffee opened its first coffee store in the American country.

PhucLong is renowned for its signature coffee and tea drinks with bold flavor. ItsUS store will be located in Garden Grove, California, the brand said on itsFacebook page.

Setup in the Central Highlands province of Lam Dong in 1968, Phuc Long expandedinto the retail beverage business in 2012 from its three traditional stores inHo Chi Minh City in the 1980s. Currently, the firm has 60 stores in HCM Cityand seven in other localities.

TNIKing Coffee’s California store, meanwhile, is the second overseas store of thecafé chain which operates more than 50 outlets in Vietnam. It serves a fullrange of traditional Vietnamese coffee, such as filter coffee, iced coffee andiced milk coffee, with beans imported from Vietnam and around the world withthe ingredients of TNI King Coffee's specialty roasted and ground products

Vietnamesebeverage chains have been strategically seeking opportunities and preparingthemselves to branch out overseas over the last decade in the face ofincreasingly stiff competition in the domestic market.

TheUS is deemed a promising market for the Vietnamese companies as it is home tomore than 2.2 million Vietnamese-Americans./.
VNA

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